The Musings Of An Opinionated Sod [Help Me Grow!]

Sorry. Ha.

So I was looking through a bunch of old D&AD annuals and one thing that struck me was how brilliant print and outdoor ads once were.

Clear.

Powerful.

Crafted specifically for that medium.

But today, in these over-rational, client-directive days, they’ve become nothing more than brochures for product features.

OK, there’s still some that are fighting for the medium – there’s the McDonald’s work that recently came out of Leo Burnett London [which many people are hating on without realising their arguments often reinforce why they are so good] and Uncommon are using print and billboards in a way that reclaims their glory days – but generally, they’re a shadow of their previous self.

Which is why I like these Tesla ads that have recently come out …

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Clean.

Simple.

Uses the medium to convey a product truth … albeit in a mischievous way.

OK, so if I was being a dick, I could say that any electric car company could do this and their logo is still the most horrific, dated design I’ve seen in a long time … but it makes you smile, embraces the slightly cheeky tone of the brand, reminds people of some benefits they may not realises and doesn’t use the same ‘aspirational lifestyle imagery’ most car brands like to use.