The Musings Of An Opinionated Sod [Help Me Grow!]


Interactive Print Ads …

Hello. Back again.

Sorry. Ha.

So I was looking through a bunch of old D&AD annuals and one thing that struck me was how brilliant print and outdoor ads once were.

Clear.

Powerful.

Crafted specifically for that medium.

But today, in these over-rational, client-directive days, they’ve become nothing more than brochures for product features.

OK, there’s still some that are fighting for the medium – there’s the McDonald’s work that recently came out of Leo Burnett London [which many people are hating on without realising their arguments often reinforce why they are so good] and Uncommon are using print and billboards in a way that reclaims their glory days – but generally, they’re a shadow of their previous self.

Which is why I like these Tesla ads that have recently come out …

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Clean.

Simple.

Uses the medium to convey a product truth … albeit in a mischievous way.

OK, so if I was being a dick, I could say that any electric car company could do this and their logo is still the most horrific, dated design I’ve seen in a long time … but it makes you smile, embraces the slightly cheeky tone of the brand, reminds people of some benefits they may not realises and doesn’t use the same ‘aspirational lifestyle imagery’ most car brands like to use.

Which makes me think print isn’t dead, it’s our imagination on how to use it that might be.


31 Comments

They’re not the best ads for Tesla, this is.

https://tinyurl.com/urk5n5g

Comment by Bazza

I heard about that. I believe it led to over 3 million searches for Tesla over a couple of months on Pornhub. A new definition for earned media.

Comment by George

Doing “research” on pornhub again Georgie?

Comment by Billy Whizz

To be fair, I think that figure is people trying to find the film rather than explore the merits of owning a Tesla, but it’s still an impressive number that shows the power of the cars ‘autopilot’ feature.

Comment by Rob

As long as his research doesn’t lead him to ordering another one of his infamous birthday porn cakes, he should be ok.

Comment by Bazza

You’re all children.

Comment by George

better than being a fucking perv.

Comment by andy@cynic

I only like the first one. The rest feel very ad student.

Comment by Bazza

+1

Comment by George

Yep, the first is best by a country mile.

Comment by Rob

I think the reason it feels like student work is because it is. Student work. From 2014. Still good though.

Comment by timfremmich

Not again Rob!

Comment by Bazza

Hahahahahahahahahahahahaha. Twat.

Comment by Billy Whizz

Bugger.

On the bright side, it has really reinforced the topicality of this blog.

Comment by Rob

Oh Robert.

Comment by George

Hilarious.

Comment by Lee Hill

No wonder advertising is given the same respect as used car sales people. Thanks for tarnishing our reputation even more Rob.

Comment by DH

Not to mention showing another example of someone not working in advertising doing better ads than people working in adverting.

Comment by DH

you fucking gullible prick.

by the way campbell, i have a genuine freddie mercury shirt. might look like a cheap piece of shit i bought from target yesterday but fucking genuine. yours for only $100000.

Comment by andy@cynic

I have always loved outdoor as a medium. I think part of the reason people question it is because of the lazy work placed on it rather than the medium itself. Good to have you back Robert.

Comment by George

Admit you loved the shot on iPhone work.

Comment by Bazza

Will George admit it or not?

I will. I liked that stuff a lot. And the Behind the Mac.

Comment by Rob

Not bad.

Comment by George

Is your comment a contractual violation George?

Comment by Pete

I won’t tell if you won’t tell.

Comment by George

user.

Comment by andy@cynic

I like Tesla. I like the cars and how they changed an entire industry for the better. I just wish they had spent more time designing their logo. It was dated the moment it was finished.

Comment by Pete

Maybe they should have just got an ad grad to do it.

Comment by DH

That was even quicker than I expected.
https://robcampbell.wordpress.com/2020/02/28/letting-rock-stars-get-a-taste-of-reality/#comment-132332

Comment by John

have you not learnt anyfuckingthing about campbell yet?

Comment by andy@cynic

[…] faves – Born of Fire for Chrysler, BBH’s wonderful Audi Clowns and even the fun Tesla print … but they are the absolute exception in a World dominated with ‘aspirational […]

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