The Musings Of An Opinionated Sod [Help Me Grow!]

The Role Of Products Is As Much Dependent On How We See The World As They Want Us To See It …

Dear Ring Doorbell marketing people …

If you want your product to have more emotion in your communication, stop talking about stopping thieves and start talking about how your product can capture spontaneous moments of family love and happiness.

This picture of me with my son is one of my all time favourites.

Caught by your product as we waited for his Mum to open the door.

Imagine the instagram account you could have of happiness, love and family …

A much nicer association than the fear-mongering you tend to peddle.

You’re welcome.

13 Comments so far
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Isn’t that a Nottingham burglar teaching the next generation how to rob houses?

Comment by Bazza


Comment by Pete

You don’t just insult me and my son, but everyone from Nottingham, Or it might be a compliment, not so sure.

Comment by Rob

its not insult when its a fucking fact.

Comment by andy@cynic

Cuteness 💛

Comment by Jemma King

Cute picture but don’t give Amazon free ideas. Let me give this for Nest for free instead.

Comment by George

Because Google needs some charity.

Comment by Bazza

Not from me they don’t.

Comment by Rob

I really like this idea.

Comment by Pete

Wrong. The role of products is much more dependent on how we see the world rather than how they want us to see it.

Comment by John

I agree that is the case with many products, but is it the case with the ones who want to disrupt the category. To be fair, I don’t think Ring are doing that but Tesla is one that could represent helping change the way people look at the World.

Comment by Rob

If you’re using disrupt in the dictionary version, I’d take the point but argue they can aim to make people see things differently, but those differences would have to accord with their underlying worldview. Trump disrupted his category, but I’m not convinced he changed people’s minds.

Comment by John

put your fucking handbags down, you couldnt hurt an ant if you fucking stood on it.

Comment by andy@cynic

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