Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Communication Strategy, Crap Campaigns In History, Creativity, Embarrassing Moments, Marketing Fail
Now I appreciate I am a social media whore and have posted all sorts of rubbish in the past, but even I would never do something like this …
I honestly don’t know who is the bigger idiot …
Nescafe for thinking this is a good idea.
The agency for coming up with this idea.
The couple – who occupy that unique space of un-influential, influencers – who decided to commemorate their engagement by selling their souls for a few quid and appearing in a social media post for an international coffee brand while pretending [1] it’s totally natural to commemorate your engagement by appearing in a social media post for an international coffee brand and [2] it’s totally believable to have a staged photo of you in bed, despite the fact there was a photographer in the room with you..
Some other questions are:
+ Why are they not looking at each other?
+ Why is he so, so, so brown?
+ Judging by how tensed up his arms are, just how heavy is that cup of coffee?
+ Why is he cradling his cock?
Seriously, this might be the most z-grade version of Hello magazine that ever lived.
Everyone involved in this – and I mean everyone – needs a bloody big smack in the head.
28 Comments so far
Leave a comment
Leave a Reply
You must be logged in to post a comment.
hes not cradling his cock, hes trying to find it.
Comment by andy@cynic August 14, 2018 @ 6:21 amAre Nescafe going to claim a product extension of caffeine viagra?
Comment by DH August 14, 2018 @ 6:30 amIf he was a real man his woman’s hair wouldn’t be that straight in the morning.
Comment by Billy Whizz August 14, 2018 @ 8:25 amand if theyre reflecting on their engagement, why arent they crying in despair at what theyve done. wankers.
Comment by andy@cynic August 14, 2018 @ 6:22 amand judging by the decor, why have they spent the night in a fucking travel lodge?
Comment by andy@cynic August 14, 2018 @ 6:24 amThat photo of a painting behind them gave it away didn’t it.
Comment by DH August 14, 2018 @ 6:31 amHe looks like he spilt the jar of Nescafe all over himself.
Comment by DH August 14, 2018 @ 6:29 amThis blog is so much better when you’re spiteful.
Comment by DH August 14, 2018 @ 6:31 amRealtively speaking.
Comment by John August 14, 2018 @ 6:42 amThanfully he’s moving to England where his sarcasm and spite will once again blossom.
Comment by George August 14, 2018 @ 6:51 amAnother crime commited by agencies who are now positioning themselves as “content creators”.
Comment by Bazza August 14, 2018 @ 7:24 amEven I’m looking forward to being back to my worst, hahaha.
Comment by Rob August 14, 2018 @ 7:58 amYou’re right Baz. Content creation and those who make their money from it are literally trading in bullshit. They could be creating content that adds value to the conversation but instead their goal has been to create meaningless noise.
Comment by Pete August 14, 2018 @ 10:39 amPeople are stupid.
Comment by John August 14, 2018 @ 6:32 amAnd he’s called Pap?
Comment by Chikashi August 14, 2018 @ 6:32 amsmear. because hes a c___
Comment by andy@cynic August 14, 2018 @ 8:58 amHe’s referring to his commercial engagement with Nescafe.
Comment by John August 14, 2018 @ 6:34 amsoon to be bitter divorce. as bitter as their fucking coffee.
Comment by andy@cynic August 14, 2018 @ 8:58 amBy comparison, the George Clooney’s nespresso ads look like Oscar winners.
Comment by George August 14, 2018 @ 6:50 amYes, they’re marvelous by comparison.
Comment by Rob August 14, 2018 @ 7:59 amMy goodness that is bad.
Comment by Lee Hill August 14, 2018 @ 7:21 amYour analysis I believe did more to discourage consumption of Nescafé, than the post did to encourage it – AND RIGHTFULLY SO!!!
Comment by Ben DiSanti August 14, 2018 @ 8:20 amIf only they had a nicely branded Nescafe coffee mug rather than those plain white ones – would be so much better!
Comment by Neil August 14, 2018 @ 10:31 pmIt’s not really ‘content’, more ‘subvertising’. Damaging the brand by simply appearing …
Comment by Ian Gee August 14, 2018 @ 10:56 pmIt’s really bad. There isn’t even a logo in it
Comment by Northern August 15, 2018 @ 4:05 amInfluencer “marketing” = bad product placement shots.
Comment by John August 15, 2018 @ 4:32 am[…] A few months ago I wrote a post about the shit that passes for ‘branded content’ these days. […]
Pingback by How To ‘Content Create’ Without It Being The Stuff Should Be ‘Dustbin Content’ … | The Musings Of An Opinionated Sod [Help Me Grow!] October 24, 2018 @ 6:15 am[…] yesterday’s post about how to create content that people actually want to watch rather than run away from, here are the remaining 6 […]
Pingback by 6 More Steps To Content Creation, Not Garbage Collection … | The Musings Of An Opinionated Sod [Help Me Grow!] October 25, 2018 @ 6:16 am