The Musings Of An Opinionated Sod [Help Me Grow!]

Variety Is Not The Spice Of Life, But The Essence Of It …

As I’ve written many times, my parents drilled into me that a life of fulfillment is much more valuable than a life of contentment.

As I’ve also written many times, I didn’t realise what this really meant until I hit my late 30’s.

And yet, despite that, I seemed to have embraced their philosophy in how I was living my life, including who I hired.

Put simply, I gave always valued someone who lived an interesting life more than someone who lived an interesting advertising life.

You’d think the two are connected, but that’s not always the case.

And that’s why I liked – and still like – people who have tried stuff.

It almost doesn’t matter if it worked out or not, the key is they’ve tried things and can recognise why it all turned out as it did.

Even if that’s about acknowledging the importance of luck.

So people who have travelled, worked in different industries, toured in a band, studied contemporary art, been arrested, written a fanzine, graffiti’d the hell out of things, created stuff – even if that’s kids beds – will always be initially more attractive to me than someone who studied advertising, worked in advertising and made advertising.

That doesn’t mean people who live an ‘ad-life’ aren’t good or valuable – of course they are – but I genuinely believe the more experiences you have, the more you will contribute to ideas that don’t just differentiate themselves from the usual ad noise, but offer a point of view that is undeniably infectious creatively and culturally.

Because as Peter Ustinov, the great actor, once said …

“People who reach the top of the tree are those who haven’t got the qualifications to detain them at the bottom”.

But here’s the thing …

While I am celebrating ‘generalists’, this is more than just someone who flitters from one thing to another.

I’m talking about those who commit to something. Throw themselves into what they do. Are seriously wounded when it goes wrong but have it open doors to something new they may never have considered without.

And while outsiders may see all this as random acts of experimentation, is actually a continuous stream of fulfillment because the people who do this stuff know the more they live, the more they have to offer.

Or to paraphrase Mr Ustinov, the more you explore, the more see what’s possible.

16 Comments so far
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is this your attempt to justify hiring that julian fuck?
10 years too late and still didnt work.

Comment by andy@cynic


Comment by DH

another of campbells fucking experiments.
be glad it was before your fucking time.

Comment by andy@cynic

Another Frankenstein’s monster.?

Comment by DH

No. He was a fucking fool. He was also George’s intro, not mine.

Comment by Rob

I thought I had got away with it. Thank you Robert.

Comment by George

but i can bypass all that for the ustinov quote.
eat shit stephen fry.

Comment by andy@cynic

You know you’ve lived more of an “ad life” than any other life by now, don’t you? Though I suppose you’ve done more benefiting off it rather than doing much of it.

Comment by DH

You’re right I’ve worked in the ad industry for longer than any other industry I’ve been in, but I contend I don’t ‘live an ad life’ … certainly compared to the people I wrote this post about, hahaha.

Comment by Rob

Amazing post! I like it!

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Comment by John

this has to be a troll. theres literally no other fucking sane reason for it.

Comment by andy@cynic

Even I have to agree with that Andy.

Comment by Rob

Would you hire Elizabeth Swaney?

Comment by R

No – because she just showed up, she didn’t do anything once she did.

Comment by John

Breadth not just depth. Isn’t that what you always say Robert?

Comment by George

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