Filed under: A Bit Of Inspiration, Brilliant Marketing Ideas In History, Health
If you’re watching your weight – or just trying to be healthy – and you’re worried you might succumb to kebab and booze temptation this weekend, then you need to watch this.
No seriously, you do.
It’s better than every Jenny Craig type food expert put together.
It’s even better than our Weight Watchers ad and I loved that.
That’s how good it is.
I’m not waiting for how long it will be before some health company tries to get him to endorse their product.
For their sake, I hope whatever they want him to try and sell is good or he might stick an AK47 up their ass and pull the trigger.
Now that would make those late night advertorials worth watching.
Have a great [healthy] weekend.
Filed under: Comment
So a few weeks ago, I was in Hong Kong.
As I was walking through the airport, I saw this …
They are literally a walking cliche.
Then I got thinking about it and I asked myself what would the alternative be … a t-shirt announcing they’re studying the effects of copious amounts of drink, drugs and sex?
What would I think of someone wearing that t-shirt?
We are so quick to group people into 2 groups and yet its all bollocks isn’t it.
Those kids might study hard but it doesn’t mean they don’t have a life.
And kids getting off their tits on booze doesn’t mean they aren’t interested in life.
But we don’t like to acknowledge that, we like defining people by the cliches that make us feel better for the situation we’re in.
Rich people must be bastards.
Northerners are not as clever as Southerners.
Tiger Moms lack empathy, warmth and understanding.
BOLLOCKS BOLLOCKS BOLLOCKS.
And planners are the worst.
So much of what we do is defining – and giving a name – to groups of people that fit a certain attribute or stereotype that we want to ‘sell to a client’ while ignoring the fact that the reality is these people have many more sides to them than that single attitude.
It all makes me a bit sick to be honest which is why after I took this photo, I actually stopped them – and under the guise of doing some research – asked them a few questions about their favourite subjects, music and ambitions.
Only for them to fuck up this post by responding with …
“Maths, Mozart’s piano concerto 27 and becoming a surgeon”.
Kids today. Pah!
________________________________________________________________________
PS: Sorry about using ‘Mom’ instead of Mum. It makes me feel ill too.
Filed under: Brand Suicide, Crap Marketing Ideas From History!, Sex, Tinder
A few weeks ago I wrote about the Tinder experiment I’ve been doing over the past year.
Anyway, on a recent trip to Hong Kong, I thought I’d see if I could connect to anyone willing to talk to me about their experiences, when I came across possibly the worst Tinder photo I’ve seen. Not in terms of ugliness [and I’ve seen more than a few] but in terms of freak alert!
Look at it.
LOOK AT IT.
Seriously, WTF???
Assuming no one goes on Tinder to be left alone, I can only assume this person is either:
1. A mental case.
2. A horror film loving loner.
3. A serial killer looking for willing victims.
I stupidly swiped right.
At first I was kind of relieved that they didn’t ‘match’ with me and then I thought about it … I’ve just been ignored by a psychotic.
Story of my life.
Or at least my school days life.
Moral of the story. If you have to use stock photography – especially if you are promoting a religious festival – then don’t go with the image that is so cliched, that you’re almost inviting duplication from other brands.
This double-page spread would be a great ad for a photographer saying ‘don’t risk it’ to clients. Instead it’s just a great ad for lazy.
Filed under: Comment
He failed, didn’t he.