The Musings Of An Opinionated Sod [Help Me Grow!]

How Not To Advertise …
August 19, 2015, 6:15 am
Filed under: Brand Suicide, Crap Marketing Ideas From History!, Sex, Tinder

A few weeks ago I wrote about the Tinder experiment I’ve been doing over the past year.

Anyway, on a recent trip to Hong Kong, I thought I’d see if I could connect to anyone willing to talk to me about their experiences, when I came across possibly the worst Tinder photo I’ve seen. Not in terms of ugliness [and I’ve seen more than a few] but in terms of freak alert!

Look at it.


Seriously, WTF???

Assuming no one goes on Tinder to be left alone, I can only assume this person is either:

1. A mental case.
2. A horror film loving loner.
3. A serial killer looking for willing victims.

I stupidly swiped right.

At first I was kind of relieved that they didn’t ‘match’ with me and then I thought about it … I’ve just been ignored by a psychotic.

Story of my life.

Or at least my school days life.

Some People Use Tinder To Find People To Handcuff Then F**k Them For A Few Years …
June 24, 2015, 6:20 am
Filed under: Comment, Sexism, Social Media, Technology, Tinder

So a few weeks ago, I saw an entry on Facebook from a friend of mine who is a policeman in Nottingham.

This was it:

I have to be honest, I love it.

I don’t know if they found the guys profile because there’s a copper at the station who is looking for dates rather than robbers – or whether it is part of their overall approach to finding [alleged] criminals – but I think it’s ace.

It’s a bit similar – but not very much – to that story from years ago where a US Police department sent some fake “you’ve won money” letter to the homes of criminals that had avoided capture.

They were betting on the fact that someone in the house would let them about their ‘good fortune’ and let them know they did, because on a particular date, at a particular venue, they turned up to collect their cash only to collect some handcuffs and a prison sentence.

In one day, a bunch of crimes were cleared up simply because the cops knew people find it hard to turn down something free – especially when it’s valuable [and especially when you’re a criminal who does that sort of thing for a living] and that trying something different was worth giving a go when so many traditional approach end with nothing.

Lovely stuff.

But back to Tinder.

So for the last 12+ months, I’ve been on Tinder talking to men and women on Tinder about their experiences.

[Don’t worry, the wife knows and I say on my profile that I’m a happily married man. Besides, with my face, who the hell would swipe right on me?!]

I have to be honest, it’s been fascinating, especially when you start seeing the differences of the audience when you compare who is on it in say, China, to those on it in say, Portland.

I’ll be writing this all up in the next few months, but frankly, if you are a woman – and it’s mainly women – who enter the crazy world of Tinder dating in the hope of finding ‘the one’, you may end up feeling more disillusioned and disappointed than when you were at home on a Saturday evening eating Ben & Jerry’s in front of the television.

Watching Bridget Jones.

You see while Tinder makes it easy to “search” thanks to their gamification operating system, it appears that within hours of usage, people [read: men] forget they’re dealing with humans and their emotions and go cold – either in how they judge a potential match or what they do when they’ve connected. [Which seems to involve either asking for sex, sending a plethora of ‘dick pics’ or not making contact at all!]

Of course not everyone is like that and there’s been many relationships formed through an initial interaction with Tinder, but the evidence so far suggests there’s far more disappointment being created between people than emotional fulfilment. At least if you are going on there for pure reasons.

We shall see how things turn out over the next few months – as well as if this finding is something that is relative across geographies or more prevalent in certain countries [which definitely seems the case at this moment in time] – but like with everything in life, for every product that is hyped as being ‘revolutionary’, there is often a dark side that exists, even if it takes a few hours/weeks/months/years to present itself.

By all means am I not knocking what Tinder does/has achieved, I’m just highlighting that behind the headlines, you often find a far more interesting bunch of stories … as Nottinghamshire Police are also demonstrating.

That said, the Tinder for kids names – developed by, I think, an ad agency creative – is sheer bloody genius.

I wish I’d known about it when we were choosing Otis’ name … though I doubt I’d of managed to convince Jill to go with Ziggy, even if she had flicked right.

Which she wouldn’t have.