The Musings Of An Opinionated Sod [Help Me Grow!]

Since then, I’ve had the pleasure of listening to him and his podcasts on a regular basis.

Learning from them … sometimes, vehemently disagreeing with them … occasionally, being proud-as-punch of them … when it features the clever ramblings of people in my team, or people in my life. [There’s too many of them to put links for them, haha]

In an industry of talkers – he’s one of the good and real guys;, despite the fact he is literally, errrrm, ‘a talker’ – haha.

Anyway, next month I finally get to meet the man, the myth, the legend as he is coming to Auckland to host a panel held at Colenso.

I can’t wait.

Not just because his voice is ‘sonic crack’ for me, but because he always encourages strategy to be talked through the lens of the work, rather than the pseudo intellectualism that too many people seem to like/spout.

I love that.

We need more of that.

Not just because the entire marketing industry is in danger of losing itself in a heap of marketing practice theory, but because strategy without creativity – and change – is nothing more than empty masturbation, whatever the hell that means, haha.

Stupidly Fergus has asked me to be a part of it – no doubt because we offered to host him at our ‘house’ and he’s likely too polite to tell me to fuck off because of that – but I am thrilled he is coming, both for letting NZ show the world how good we can be as well as forcing NZ strategy and marketing to realise being happy with where we’re at is not where we need to be.

Or could be.

So if you’re in NZ, come and hear Fergus and 3 clever buggers [as well as me] … talk about stuff. Or come along to try and steal some of Colenso’s stuff.

Tickets are available here.