Filed under: Attitude & Aptitude, Brand, Brand Suicide, Cars, Communication Strategy, Crap Products In History, Creative Development, Creativity, Culture, Distinction
It’s been well documented how car design – thanks to a focus on efficiency and production optimisation – is becoming more and more similar.
So to increase differentiation, more and more manufacturers are adding little touches both inside and outside the car.
Paintwork.
Wheel design.
Technology options.
But recently I saw something that took my breath away.
For all the wrong reasons.
This.
Build Your Dreams????
What. The. Fuck!!!
I am at a loss.
Why would anyone have this on their car?
Who would choose to put this on their car?
It’s the sort of shit you expect to see from some imposter on Linkedin, not on the back of a car.
I have no idea if this was added by the manufacturer or the owner … but given they didn’t thank me when I let them in, all this car did was build my road rage.
Their used to be an old joke that went:
Q: What’s more embarrassing that being seen in the back of a sheep?
A: Being seen in the back of a Skoda.
Well, even if Skoda had not improved, that joke would be out of date because we now all know the answer would be … being seen driving a car with the words ‘BUILD YOUR DREAMS’ emblazoned on the back.
Over-reaction?
Well I did tell you on Friday that the older I get, the more I understand the film, Falling Down.
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Update:
Apparently the car in question is made by Chinese [electric] car company, BYD.
I should have known.
Good cars. Terrible slogan.