The Musings Of An Opinionated Sod [Help Me Grow!]

I know some would say that’s because I am this – and sometimes I accept that I am am – but that’s not the reason I love it.

No. My adoration just comes from the attitude of going all in.

No compromise.
No hedging bets.
No pandering or placating.
It’s all in or absolutely nothing.

Don’t get me wrong, I am not advocating being a prick. We have enough of those in this business already … but what is even more annoying with those people is they’re being a prick for their ego rather than the work. They’ve already played their ‘please the client at all costs’ card and now they’re throwing their weight around to look like they haven’t.

But we can see those people from a mile off.

They’re more transparent than a bloody greenhouse.

No, I’m talking about those who push for great. Who hold the line for standards and expectations. Who demand the right response not the easiest or least offensive. Who tell the truth when bending it would be a far easier course of action.

There’s not enough of those people.

And we need them.

Because while it may appear that approach is counterproductive to building relationships, loyalty and business – with great clients, it does exactly that for one simple reason.