The Musings Of An Opinionated Sod [Help Me Grow!]

Don’t Practice What You Preach …


Bragging about their importance.

Their unquestionable dominance.

Their ability to solve everything you’ve ever wanted.

Their purpose to help humanity stop making fuck-ups.

Shame they miss the point when it comes to their day-to-day behaviour.

Like this lot … starting with the unsliding doors, Sliding Doors company.

Oh, it’s not just one store. It’s here too.

And here’s another.

Not quite the same as mopping is different to vacuuming, but close.

I know … I know … it’s a small thing.

But when brands act like they are the most important thing in people’s lives, then it becomes a big thing.

A big thing that makes people laugh at them rather than with them.

Don’t get me wrong, brands have importance.

What they do has – despite what some say – significance in people’s live.

But until they accept the role they really have in people’s lives and that they aren’t the be-all and end-all for human happiness/status/success/value/perfection … then they’ll keep being called out for their hypocrisy and stupidity.

No one expects perfection.

No one minds mistakes.

But they do like honesty … and until brands are as good with that as they are with amplifying their ego, they will never reach the adoration – or respect – that they aspire to have.

13 Comments so far
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all you had to do campbell was print a list of your personal fucking clients to show brands not practicing what they preach.

the last thing anyone should associate with you is fashion, gaming and music and yet somehow thats who you work with. worlds fucking lost it.

Comment by andy@cynic

but the sliding door company is super fucked.

Comment by andy@cynic


Comment by DH

Oh I won’t deny that. I keep wondering how I’ve pulled it off myself.

But I’m bloody grateful for it. Ha.

Comment by Rob

Your understanding that mopping is not the same as vacuuming is impressive given you’ve done neither of them.

Comment by DH

Mopping or vacuuming once, does not make you an expert.

Comment by Mary Bryant

i think i can hear daves sobs from here.

Comment by andy@cynic

I assume the buildings The Sliding Door company operate from are not owned by them, which means there is a valid reason for this to happen. Still, it is not a great look for them.

Comment by George

You’re turning into John Dodds by the day. Hahaha.

Comment by Rob

In his dreams. I would have slammed the company for not insisting that their landlord installed sliding doors. Other buildings are available.

On the other hand, it’s a little surprising to see you arguing for brand consistency.

Comment by John

I can only aspire to be like Mr Dodds.

Comment by George

Aim higher.

Comment by John

Someone does not know how to negotiate lease contracts.

Comment by Lee Hill

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