Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Cars, Communication Strategy, Creativity, Fake Attitude, London
When I first came to London, I signed up for Zip Car.
To be honest, the process was a nightmare, but I thought it would be useful.
Was it?
Well, put it this way, we ended up buying out own car.
I’m sure Zip is useful for many people, but part of the problem for us was that there just weren’t many cars close to where we lived. What this meant was that if we wanted one, we probably would need a taxi to get to-and-from the car, which kind of defeats the purpose.
The reason I am saying this is that I just saw this ad for them on the tube.
While there were many things I found a bit bizarre about the ad – specifically the fact you’re sitting on the tube but it’s telling you to get a taxi – the bit that got me the most was in the body copy, where they say …
“… leave our car wherever you leave your inhibitions”.
And then, via the ever-useful *, they clarify this with the additional …
“… just make sure you leave your inhibitions in the ZipZone”.
So in essence, they’re trying to position themselves as the enabler of the spontaneous spirit but then have terms and conditions that mean you can only live that way if you’ve thought through your actions.
Or said another way, they want you to plan your spontaneity.
Idiots.
15 Comments so far
Leave a comment
Leave a Reply
You must be logged in to post a comment.
This post makes me happy. Not because I’ve missed your posts but because underneath all the good you’re doing with corporate gaslighting and gifts for diversity and creativity, you’re still the same picky little shit I’ve always known you to be.
Comment by Bazza September 27, 2019 @ 6:28 amI’ve just learnt to hide it better than I used to … but it’s still there, just ask Jill, Otis, Rosie and all my colleagues and clients.
Comment by Rob September 27, 2019 @ 8:04 amwe dont have to ask anyone, you leave more fucking destruction than a 10 megatron nuke.
Comment by andy@cynic September 27, 2019 @ 3:02 pmRob will take that as a compliment.
Comment by DH September 27, 2019 @ 5:43 pmDon’t want to be mean but it is amusing to me you signed up for the temporary car service when everyone knows you were always going to buy a gadget filled car. My only surprise is you still resisted the Tesla and replaced your LA ride with exactly the same ride.
Comment by George September 27, 2019 @ 6:53 amYeah yeah yeah ….
And it’s not the same ride as I had in LA … mainly because I got the 2019 model and it had all manner of new features. Of which I’ve used none of them but am happy to still have them. You know … for the buttons.
Comment by Rob September 27, 2019 @ 8:05 amaudis are driven by the smallest of cocks.
Comment by andy@cynic September 27, 2019 @ 3:01 pmSo what size parts do Escalade drivers have?
Comment by DH September 27, 2019 @ 5:43 pm“So in essence, they’re trying to position themselves as the enabler of the spontaneous spirit but then have terms and conditions that mean you can only live that way if you’ve thought through your actions.”
Brilliantly vicious Rob. Love it.
Comment by Pete September 27, 2019 @ 7:22 amHey … they started it.
Comment by Rob September 27, 2019 @ 8:06 amspoken like a true fucking italian.
Comment by andy@cynic September 27, 2019 @ 3:01 pmForget the asterisk, they’re lying. Lying about a fact. I assume you’ve reported them to the ad police?
Comment by John September 27, 2019 @ 10:14 amSo much modern promotional activity focuses on an aspect of the product or service that isn’t important, or which they’re trying to convince you to be of overriding importance. I’m surprised enough people fall for it.
Comment by Alien Resort September 27, 2019 @ 1:54 pmwhat a load of fucking wank. and for once campbell im not talking about your point of view.
Comment by andy@cynic September 27, 2019 @ 3:01 pmThe ultimate accolade.
Comment by Rob September 27, 2019 @ 4:29 pm