Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Audio Visual, Communication Strategy, Crap Campaigns In History, Design, Experience, Marketing, Marketing Fail
So I recently saw this ad for the new Philips OLED TV.
It’s a beautiful product and – judging by the description – full of fantastic tech to elevate the watching experience.
Or is it?
You see when I read the first line of the copy, I started to have some doubts.
Don’t get me wrong, I’m not questioning the quality of a Bowers & Wilkins sound system – they’re incredible – I’m questioning if the rest of the TV matches B&W’s extremely high standards.
Why?
Have a read of the copy. Carefully.
If you can’t read it, it says this …
“Sound by Bowers & Wilkins for audio that lives up our OLED standard”
That’s right, they forgot to add the word ‘to’ between up and our … resulting in the sort of grammar you could expect from a 3 year old kid.
Or said another way, close … but not perfect.
I know it’s a small thing.
I know mistakes can happen.
But if you are trying to present your product as the highest of standards, it’s not a great look.
Hell, if they can let a word slip in their advertising, what standards have they let slip in making the product?
Philips may claim they’ve just launched the OLED+ standard … but judging by the attention to detail they’ve given their ad, it’s much more OLED-.
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Fair point but I’m not sure you are the person to lecture anyone over grammar.
Comment by Bazza June 25, 2019 @ 6:34 amBut he does know his gadgets.
Comment by George June 25, 2019 @ 6:47 amI don’t know if he actually knows gadgets. I just know he loves them.
Comment by Bazza June 25, 2019 @ 7:28 amThat’s fair. But at least my words are better than my maths.
Comment by Rob June 25, 2019 @ 8:37 amyour shit is better than your maths campbell. stop bigging yourself up you sad fuck.
Comment by andy@cynic June 25, 2019 @ 4:47 pmYou can’t talk Baz, this is the TV equivalent of the iphone S.
Comment by George June 25, 2019 @ 6:48 amPeasant.
Comment by Bazza June 25, 2019 @ 7:27 amNerve hitting accuracy.
Comment by George June 25, 2019 @ 8:00 amOh I love this petty tech rivalry.
Comment by Rob June 25, 2019 @ 8:38 amsad fucks.
Comment by andy@cynic June 25, 2019 @ 4:45 pmDetails matter.
Comment by Lee Hill June 25, 2019 @ 8:59 amPedant.
Comment by John June 25, 2019 @ 9:51 amNo one reads body copy anymore anyway
Comment by Northern June 25, 2019 @ 1:58 pmApparently
with a comment like that, did doddsy finally get to fuck you?
Comment by andy@cynic June 25, 2019 @ 4:45 pmMaybe Philips is targeting slapdash people like me
Comment by Northern June 25, 2019 @ 2:01 pmThe TV for people who only bother with the big picture
I bet some overpaid research plonker could build a segmentation to justify it somehow