The Musings Of An Opinionated Sod [Help Me Grow!]

Appetite For Destruction … The Advertising Edition

So I had a lovely time in Spain and now I’m ready to go hit Cannes.

I haven’t been there for over 12 years and I have to be honest, I’ve been very very OK with that.

While I have always enjoyed the talks they have, the other stuff has driven me nuts.

Pretending to be rockstars. Acting like animals. Just demonstrating a total lack of self-awareness.

Of course not everyone is like that and it’s always nice to catch up with old friends from around the World, but in my experience, I saw far too many people who were cliches of the industry so I am hoping with all my heart that has disappeared in my time away.

What I am looking forward to is the presentation we are giving on behalf of WARC.

As you know, the wonderful Mr Weigel and I started a planning school about a year ago.

While not a huge amount has happened, it is happening and the lovely/stupid [delete as appropriate] people at WARC invited us to give a talk about dangerous strategy.

To be honest, it’s quite a big subject to cover in 45 minutes so we’re going to focus on why every strategy needs more chaos in it.

Within this subject there will be all manner of unpacking. From the need to spend time in the real world, to the ridiculousness of what brand owners think passes for insight to why being interesting is literally the new right.

I hope it will be enjoyable for the people attending – I know Martin won’t disappoint – but it’s a great honour for me to be doing a project with probably the best planner in the biz right now … at the most prestigious event in the ad calendar …. with an organization dedicated to helping make smarter work rather than just smarter decks.

Then again, if they all agreed to be publicly associated with me, maybe they’re not as smart as we all think they are.

That, or Martin is doing it to use me as the physical manifestation of chaos.

Devious sod.

Come and say hi if you’re there or avoid me like the plague.

Back posting rubbish on Friday.

17 Comments so far
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I’m glad you had a great birthday Robert. I’m even happier that you and Martin will (no doubt) be destroying some of advertisings sacred cows.

Comment by George

It will only be offensive to some. Maybe 78.34%.

Comment by Rob

you better make people cry and shit themselves or all this is just more big talking planner bollocks.

Comment by andy@cynic

It’s as if the universe was trying to warn me not to go this year. Wouldn’t mind seeing the presentation if it’s recorded. Obviously for Martin, no other reason.

Comment by Bazza

t’s the only reason I’m going.

Comment by Rob

Will Cannes ever be the same again.

Comment by Pete

Neither will Martin.

Comment by Rob

he cant be that fucking smart if he is willing to be seen out in public with you.

Comment by andy@cynic

Prepare for destruction.

Comment by DH

I don’t know if I am aiming that comment at you and Martin or the people who will watch you and Martin.

Comment by DH

Sounds interesting but Metallica are in town this week and I have to consider my priorities.

Comment by John

Does that mean they sent Rob to Cannes to avoid him?

Comment by DH

still too good a fucking place for him.

Comment by andy@cynic

I would love to be there Robert. Fortunately one of my colleagues will be attending so I will demand an immediate review post presentation.

When are you on?

Comment by Lee Hill

hopefully when hell fucking freezes over.

Comment by andy@cynic

Judging from the comments I’ve read, you and Martin went down a storm. Congratulations, will I be able to see it somewhere?

Comment by George

Fake news!

Comment by John

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