Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Confidence, Creativity, Culture, Emotion, Legend, Millennial, Planners Making A Complete Tit Of Themselves And Bless, Planning, Positioning
So a client of ours has an arcade machine in their reception.
I say ‘game’, but it’s much more like a social definer … separating the haves from the have nots.
Any minute of the hour, you see people congregating there to test their gaming chops.
Pushing themselves to be better.
To rise up the ranks.
To be the eventual champion.
Except when I walked into that clients building, a new sheriff was in town.
Sure, I looked a bit knackered.
Sure, I am more ball shaped than athlete.
Sure, I made sure every meeting was as short as possible so I could play on that machine.
But as you can see from the picture above, I proved that in the field of sports it’s not how you look, it’s how you perform and I performed like the crap arcade game champion I truly am.
Let this achievement give all old dogs out there the belief that 2019 isn’t a year they need to learn new tricks, but to simply challenge the whippersnappers to games that don’t matter and they don’t care about.
Which means this post is ultimately a strategy lesson on repositioning.
17 Comments so far
Leave a comment
Leave a Reply
You must be logged in to post a comment.
The older I get, the more I know I will relate to this post.
Comment by Pete January 14, 2019 @ 6:19 amDare I ask how many hours you spent playing that game versus how much time you spent on your clients business?
Comment by Pete January 14, 2019 @ 6:21 amdo you need to ask? he fucking spent all of them messing about. story of his fucking life.
Comment by andy@cynic January 14, 2019 @ 1:53 pmI second Andy’s comment.
Comment by DH January 14, 2019 @ 4:18 pmYou scored 69. How appropriate.
Comment by Bazza January 14, 2019 @ 6:44 ammeal for 2.
Comment by andy@cynic January 14, 2019 @ 1:53 pmYou have such a unique way to command respect with your colleagues and team mates Robert. Still an impressive achievement.
Comment by George January 14, 2019 @ 7:48 amHighly impressive
Comment by Northern January 14, 2019 @ 9:38 amSoft rock quiz next?
Incidentally, everywhere I have worked, no one has beaten me for slices consumed at the Pizza Hut lunch buffet
go on then big talker, how many can you get down? most of the planning fucks ive dealt with in the past talk too much to even take a fucking bite.
Comment by andy@cynic January 14, 2019 @ 1:53 pmI think Rob managed to talk and eat a lot of pizza at the same time.
Comment by Bazza January 14, 2019 @ 5:44 pmEspecially if it was stuffed crust. Always followed with the words, “my Mum would be disgusted.”
Comment by George January 14, 2019 @ 8:42 pm16 since you ask
Comment by Northern January 15, 2019 @ 10:51 ameating pizza hut shit isnt that fucking different from spouting all that planner shit so its not a surprise.
Comment by andy@cynic January 15, 2019 @ 1:14 pmhow the fuck do you keep getting paid campbell?
Comment by andy@cynic January 14, 2019 @ 1:50 pmIt’s more frightening than Trump.
Comment by DH January 14, 2019 @ 4:15 pma bigger fucking con that trump.
Comment by andy@cynic January 14, 2019 @ 4:57 pmI know more than young people because I know what they know from today AND I know things from before their time that they don’t know. Are those things useful today? Rarely but having more in my mind (providing I can access it all fast and fluid) is more valuable. But how to monetize this in the marketplace..hence three young cheap people are more profitable than one pricey older person… No, but..yeah.
Comment by Paul Macfarlane January 14, 2019 @ 3:23 pm