The Musings Of An Opinionated Sod [Help Me Grow!]


Statements That Stick …

One of the things I love is building a planning team who is like a gang.

A bunch of intelligent misfits who all have unique ways of looking at the World but share a common philosophy in terms of what we want to do, change and impact.

I don’t care how people approach their challenges, I don’t mind if people aren’t the best of friends … but it’s important we have each others back and are open to offering opinion, advice and help if needed, even if individually, there is a healthy level of competition to do the best work of the team.

Of course, this is easier to achieve the longer you stay in a company as you can truly stamp your personality on the department but it’s not totally necessary … you just have to be clear in your beliefs, consistent in your actions and lead by example.

Now whether I’ve achieved any of this is something you’d ultimately have to ask the brilliant people who have worked with me at my previous agencies, but as I’ve started a new job at R/GA, I wanted to rally the team around a set of beliefs and language that can start unifying us more closely so I decided to make us all a set of stickers.

Yes, stickers.

I know … R/GA is an agency that wants to make the future … but apart from the fact we’re about creating stuff that comes from culture rather than ignores them, I have a new laptop that needs ‘customising’ so I thought stickers would be a perfect way to kill 2 birds with one stone.

With that in mind, each member of the team has received a set of the stickers above.

17 stickers that convey our philosophy on such matters as what we believe, how we work and what we want to do.

Some are obvious, some are maybe a bit more esoteric … but even if people absolutely hate them, at least I can say I’ve made something that truly has stuck – even if that is literal rather than philosophical – which, I’m sure you’ll agree, makes a pleasant change.


22 Comments

If they’re not wifi enabled you are dead to me Rob.

Comment by DH

No. Not even a QR code.

I hang my head in shame, as usual.

Comment by Rob

I’ve made out one of the stickers says don’t be a orick. Nice to see you’ve adopted the classic “do as I say not what I do” management stance.

Comment by DH

Funny.

Comment by Pete

Thanks Dave. I’m just glad that based on the UK time you wrote that comment, it was early hours of NY time which means your impending day is going to be horrid.

Comment by Rob

Love the stickers and would love a set of you have any spare. It’s nice to see someone bring a culture to the department rather than simply a process. I hope your team know how lucky they are. Or at least know it once they have been able to look past your unique “ways”

Comment by Pete

“Unique ways.” As positive repositioning as I’ve ever seen.

Comment by George

I’ll take a set as well. You definitely owe me. I am intrigued to see what your mind is thinking these days, beyond spending money on ridiculous things.

Comment by Bazza

I do owe you … so I’ll happily swap 17 truly limited edition stickers for some new iWatch straps. Ha.

Comment by Rob

No.

Comment by Bazza

It might be a very, very long time for that to happen Pete.

Comment by Rob

yeah, i bet theyre telling her just how fucking lucky they are every fucking night.

Comment by andy@cynic

Robert Campbell. Annoying company IT departments since 1990. (But pleasing planning departments from the same date)

Comment by George

Pleasing?

Comment by Bazza

But definitely annoying.

Comment by Bazza

I’m with you on this one Baz.

Comment by Rob

One of my mentors built her team by adding people to it who were strong where she was weak. (I was the number cruncher.) And looking at that sentence now, we’re all blinded by a flash of the obvious. But it wasn’t obvious to me way back in the previous century, so I’m glad she added me to her team. I still use what I learned from her. Maybe I’ll send her a lovely sticker.

Comment by Up In Your Business

campbells team all want to give him a sticker. over his nose and mouth.

Comment by andy@cynic

some of those look fucking suspiciously like they were designed. who did it for you so i can tell them theyll never work again.

Comment by andy@cynic

2/1 it was someone he had some dirt on.

Comment by DH

[…] year, when I joined R/GA, I wasted my sons inheritance by having an array of stickers made for the […]

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