Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brand Suicide, Corporate Evil, Crap Campaigns In History, Crap Marketing Ideas From History!, Embarrassing Moments, Marketing, Marketing Fail
Maybe it’s because I’ve broken the screen on my iPhone 7 three times.
Maybe it’s because I work in advertising.
Or maybe it’s because I’m a sad bastard …
But this ad bothers me a lot.
No … it not the terribly contrived ‘real life’ image.
Nor is it the fact 25% of iPhone 7 owners are clumsy fucks.
It’s the fact the company – Tech 21 – make such a deal of being iPhone 7 specialists AND THEN USE AN IMAGE IN THEIR AD THAT ISN’T OF AN iPHONE 7!!!
Why?
Seriously why?
Don’t tell me there isn’t a stock shot available because I did a quick look and theres loads of them.
No one behind this campaign comes out of this looking good.
The agency look like they were lazy bastards and the client looks like they don’t care.
Seriously, why should I trust a company about their iPhone 7 protection when they don’t even know what an iPhone 7 looks like.
This sort of thing drives me bonkers.
Literally bonkers.
It’s not hard to get this right.
It’s the least they should be doing.
If I was a competitor I’d absolutely jump on this.
Mind you, if I was at the agency/client behind it, I’d be jumping on people’s heads.
So come on adland, let’s not give people even more ammunition to question what we do and how valuable it can be for business. Seriously, get a fucking grip.
14 Comments so far
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you only broke the screen so you could buy a new one you sad fucking gadget groupie.
Comment by andy@cynic April 12, 2017 @ 6:22 amI completely endorse your pedantry.
Comment by John April 12, 2017 @ 6:23 amI will save this forever.
Comment by Rob April 12, 2017 @ 8:20 amand why the fuck is the woman in the ad shouting at the phone? shes the fucking idiot for dropping the fragile piece of shit.
Comment by andy@cynic April 12, 2017 @ 6:23 am“Maybe it’s because I’ve broken the screen on my iPhone 7 three times.”
Comment by John April 12, 2017 @ 6:43 amOnce is bad luck.
Comment by DH April 12, 2017 @ 6:51 amTwice is stupidity.
Three times is Rob Campbell.
Her table needs varnishing.
Comment by DH April 12, 2017 @ 6:48 amPlease tell me you literally mean varnishing and this is not some weird euphemism.
Comment by Rob April 12, 2017 @ 8:21 amI’m not Billy.
Comment by DH April 12, 2017 @ 9:27 amThey call themselves tech 21 but sell screens and covers. No wonder Apple still think they’re innovative.
Comment by DH April 12, 2017 @ 6:50 amI’m guessing Bazza will plead the 5th to that too Dave.
Comment by Rob April 12, 2017 @ 8:21 amNo comment.
Comment by Bazza April 12, 2017 @ 7:07 amfucking toady.
Comment by andy@cynic April 12, 2017 @ 7:28 amAs the saying goes, the devil is in the details.
Comment by Lee Hill April 12, 2017 @ 7:47 am