Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brilliant Marketing Ideas In History, Comment, Creativity, Culture, Devious Strategy, Emotion, Empathy, Happiness, Insight
Every now and then I come across an idea that enchants me.
The commonality with them all is they appear painfully simple but solve a fundamental issue.
In this case, it’s an idea that manages to resolve youths lack of [safe] accommodation with the elderlies need for interaction and care.
It’s very simple.
There is an old people’s home in Holland called Humanitas that offers students free accommodation if they agree to spend at least 30 hours a month socialising with the older residents.
Everyone wins.
The youth – who have somewhere to live and to learn.
The elderly – who have someone to protect and engage with.
The staff – who get more time to focus on administering better care.
The company – who can offer patients better standards of care at less cost.
The country – who have people who build bridges with generations rather than burn them.
In some ways it’s another example of what I call devious strategy … where you give people exactly what they want in a way that also solves your own personal needs … but this is done with such gentleness and grace that the word ‘devious’ just seems wrong to use.
What it does do though, is remind us great ideas are still their to be found and in the main, the general premise behind them is almost embarrassingly simple.
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Brilliant.
Comment by George August 30, 2016 @ 6:39 amYep. Amazingly so …
Comment by Rob August 30, 2016 @ 8:25 amimagine youre some old fuck and you get campbell coming to talk to you. youd want to end it there and fucking then rather than hear some more planner bullshit.
Comment by andy@cynic August 30, 2016 @ 6:46 amfucking good argument for legalising euthanasia.
Comment by andy@cynic August 30, 2016 @ 6:47 amPlanners are a good reason for it.
Comment by Billy Whizz August 30, 2016 @ 7:30 amno judge would fucking convict someone who killed a fucking planner.
Comment by andy@cynic August 30, 2016 @ 7:46 amThanks for adding to the debate. Appreciate it.
Comment by Rob August 30, 2016 @ 8:25 amToo funny.
Comment by fredrik sarnblad August 30, 2016 @ 11:36 pmAt his age he would be a resident not a visitor.
Comment by DH August 30, 2016 @ 6:54 amTo be honest, the idea of being in a care home is quite appealing to me at the moment.
Comment by Rob August 30, 2016 @ 8:27 amhumanitas sounds like one of those 70s shit brand names which is funny because all their fucking cash comes from people around that age.
Comment by andy@cynic August 30, 2016 @ 6:49 amPlaytex.
Comment by DH August 30, 2016 @ 6:55 amyou only said them because i betyou wear their fucking girdle.
Comment by andy@cynic August 30, 2016 @ 7:48 amIt is a great idea but it is sad the elderly don’t always have people to talk to and the young don’t have the ability to live in a safe place for a fair price.
Comment by Pete August 30, 2016 @ 8:55 amMore of these lovely stories please Robert.
Comment by Mary Bryant August 30, 2016 @ 9:20 amYou know it won’t happen but I’ll try.
Comment by Rob August 30, 2016 @ 10:50 amSuch a beautiful idea that makes so much sense. Fascinating that it is reintroducing cross generational living – the way people have always lived throughout human history, except for the past few generations in industrialized, (mostly) Western countries.
Comment by fredrik sarnblad August 30, 2016 @ 11:47 pmI can’t afford my rent so I’ll be living with my grandmother till I’m her age.
Comment by Billy Whizz August 31, 2016 @ 12:19 am[…] An idea that should be celebrated for it’s humanity. […]
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