Filed under: Comment
… because the dreadful ‘colour strategy’ they’re using on Vaio, has now been exported over to BRAVIA.
I was hoping that because this ad is for BRAVIA computer monitors, rather than the televisions themselves – the guys behind it were part of SONY’s computer division rather than the core marketing team – however given I’m seeing this bargain-basement-we-have-nothing-to-say-about-ourselves-except-the-colour-schemes-we-offer-because-we-don’t-give-a-damn-about-growing-our-brand-or-answering-our-customer-needs-wants-or-satisfaction [see ad below] I have a nasty, sneaking suspicion I am wrong which means I’m out of date, out of touch and out of hope.
You might think this ad is trying to show the Nissan Micra as a fun, vibrant and fashionable car around town … but I reckon it’s saying buying one of these pug-ugly pieces of underpowered shit is like a noose around your neck.
Truth in advertising? Even if it’s not intentional? I’ll support that for a business strategy.
Oh and if you were wondering who came out with this brilliant piece of work?
Please take a bow TBWA.
Well done chaps, another great example of ‘disruption’ thinking – however it would seem that yet again you’ve forgotten your philosophy and actions are supposed to make people actually WANT the product/brand, not avoid it like the proverbial plague!
Seriously, you should be paying Apple and ADIDAS for staying with you … they are almost single-handidly [ignoring some of the brilliant people and smaller clients you have around the World] letting your illusion continue.
CAN WE PLEASE STOP WITH THE COLOUR STRATEGY … AND THAT INCLUDES THOSE BUGGERS IN ADLAND WHO MUST BE LETTING THE CLIENT THINK THIS IS A VALID APPROACH!
Filed under: Comment
… to the beautiful, talented, smart, courageous Ms Swear-a-lot [a.k.a. Lauren] who starts her fabbie new job today.
I won’t wish her luck because she won’t need it – but I will give her my best wishes because she’s bloody tops and I’m so happy for her.
Go knock em dead like you’ve done to the rest of us.
Filed under: Comment
It’s long, but it’s worth it … but if you’re really too busy, just watch the first few minutes.
Funny how those closest to death often seem the most alive.
Except Randy Pausch is no longer close to death, he died last week.
What a total legend – and proof that even a bad powerpoint presentation can work if you’re enthusiastic, interesting and genuine.
Filed under: Crap Campaigns In History
Remember ages ago I wrote about an Australian tampon product called ‘U’?
They were the ones who claimed that using a beaver in their ad campaign wasn’t some cheap look-at-me stunt, but a strategically driven creative angle because <strong>“Young women were more comfortable in talking about the issues when euphemisms were made.”
Well putting aside the fact a beaver isn’t a euphemism but a rather old visual pun, the agency/client have proved they were talking a load of ol’ bollocks because this is their new ad …
Where’s the euphemism gone?
How is this going to make young women feel more comfortable talking about periods and tampons?
Why does it look like a cross between a Cadbury’s Dairy Milk and Diet Coke ad?
As I/we suspected, there was no goal to help women feel more comfortable talking about periods … there was no desire to be seen as the brand that could help women feel better and more confident about themselves … there was no plan to kill the ‘period’ taboo … from the start it was a cheap, tacky marketing stunt done in a desperate attempt to gain attention and make the agency look cutting edge.
Well they did get attention – but like the SIA stuff, not necessarily positive attention – and the agency did get a name, but as a bunch of self-serving cocks who still end up looking about as creative as a sheep with a crayon.
I want to kill the people behind this campaign – I genuinely do want to kill.
Believe it or not, I wanted the words of my post shoved back down my throat … proved I was wrong … shown that this was part of a bigger vision … a vision they were going to make happen and build value, interest and importance with … but no, I wasn’t, I was shown that too many people in marketing and advertising look for ‘shock tactics’ without any understanding that to really make that strategy work, you have to back it up, build it up and make the whole fucking thing interesting and engaging.
Judging by the fact I’ve written a post pretty much every day for the last week – it would seem I’m back. How the hell did that happen?
Filed under: Comment
If the video below doesn’t work [read: impending legal injuction] click here.
The link Keanu mentioned is here.
Lets all hope his flu gets better soon – it seems to have really affected his voice and he’s looking a bit washed out.