The Musings Of An Opinionated Sod [Help Me Grow!]

Bit left field this … I’m doing some work about women and want photos of what their ‘everyday’ handbag looks like inside.

If anyone out there is willing/able to help – could you please send me a photo [with a brief description of contents] along with your/their age group, profession and city of residence.

Best way to do it is to email me [click here] and I assure you it won’t be used in the public domain, Ta so much, really appreciate it.

Anne Stone [Marketing Manager for Oporto – an Australian fast-food company that sells Portugese chicken-burgers] … sit in the ‘Naughty Chair’ for letting this pile of marketing bollocks slip out your mouth … 

“Oporto will position itself as the cool, image-conscious brand of choice for consumers in the quick service market.”  

Good job the burgers taste so good because that comment has left a disgusting taste in my mouth!

Over the last few months, Scamp and Russell have been embarking on a good-natured lovers tiff about Creative vs Planning / Planning vs Creative – so I thought I’d help them solve their differences by creating ‘Advertising Relate’ … a organisation committed to the harmonious interaction between ad departments.

Hope it helps guys and I look forward to hearing about your flourishing romance soon.

OK, it’s taken way longer than we thought possible – but here’s the first bit of work we’ve done for re-positioning SONY Asia-Pac. 

It’s a starting point … there’s a long way to go and a hell of a lot to do [we’re looking at everything from advertising and NPD through to distribution and corporate structure] … but with a bit of luck, they might – just might – let us hang around and help them get to the next point of the journey, haha! 

As you can imagine, this campaign has been discussed and researched quite alot [bit of understatement there, ha!] but I’d love to hear what you think the ad is saying about SONY – because being honest, I’m more likely to respect your comments than that of the Research Company who seem hell-bent on getting them to conform to every category convention going!  

[Click here to read about the science of film music. Sort-of]

So last Tuesday [6/11] I was walking home about 4pm when I saw the above sign in a local Balmain Jeweller shop. 

Now Balmain is a pretty small place and so to close a shop on a normal work day must mean one of 5 things …

1. Birth.

2. Death.

3. Illness.

4. Birthday [but has to be a major one]

5. An ‘unofficial’ cultural mandate to get drunk and/or gamble. [Anzac Day / Australia Day / Melbourne Cup etc]

In this case, it was ‘No 5’ … the Melbourne Cup Horse Race – better known as Australia’s ‘Grand National’.

This race literally stops the nation in its tracks … mainly because men get to drink copious amounts of beer [on a work day!] and ladies dress up in their Sunday best [though often it’s more like their Sunday Worst] and feel all glamouress and bubbly.

The fact that Australia does ‘classy’ like Mariah Carey does ‘classy’ is besides the point – it’s a great day where everyone is as one and the mood of the nation is set to ‘Happy’. 

It’s just a pity that by 9am the next day, Australia was back to it’s usual mass multiculturalism / minimum integration self – because for a few hours on Nov 6th, it was the centre of humanity happiness.