The Musings Of An Opinionated Sod [Help Me Grow!]


The Power Of A Point Of View …
October 25, 2017, 6:15 am
Filed under: A Bit Of Inspiration, Advertising, BBH, Brilliant Marketing Ideas In History, Cars, Comment, Creative Brief, Creative Development, Creativity, Insight, Marketing

So I know yesterday I basically slagged off big ad campaigns by highlighting the cheeky brilliance of the Narcos ambient campaign, but every now and then there’s a big ad campaign that reminds you who brilliant it can be.

Given I slagged BBH off recently for an Audi print campaign, it gives me great pleasure to say the piece of work I love is also by BBH and also for Audi.


Have a look, it’s brilliant.

Love it.

But here’s the thing, if you strip it back, the strategy isn’t that unique.

I’m guessing it would be something like, ‘Road safety is ultimately defined by how you react to how the drivers around you. The progressive and adaptive safety features inside modern Audi’s are designed to help drivers react and respond to the unexpected actions of those around them’.

I bet that sort of thing has been written a bunch of times for a bunch of cars.

But if, as I imagine it, the brief was summed up with something like …

[Audi designs their safety features in the knowledge … ] ‘The roads are full of clowns’.

… then it’s pretty obvious to see how they ended up with work that elevates itself above the usual car safety feature ads.

Of course maybe it had nothing to do with the brief, maybe it was all down to a great creative team, but BBH have always been brilliant at finding great strategic ways to elevate work so I’m hopeful this is a sign that the BBH I have always loved is back to being the BBH that made them so fucking good.

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