The Musings Of An Opinionated Sod [Help Me Grow!]

Whether a compliment from a colleague or an award from your industry … recognition is a wonderful reward for your efforts.

Not that it is always done with that objective or intent, but if feels good and – in certain circumstances – can lead to a whole host of opportunities, from relationships to promotions.

But there are occasions where recognition sucks.

I don’t mean that in terms of the type of recognition Liz Truss achieved when she became the shortest serving [and economy destroying] Prime Minister in the history of the UK, I mean in terms of this …

‘The Most Innovative Leaders Transforming The Future of Energy in 2024’ …

What the fuck???

I’m not saying that simply because of their attempt to associate me with it, I’m saying that because it’s ego-filled bullshit.

“Innovative”.
“Transforming”.
“Future”.

My god … are they trying to play corporate buzzword bingo???

But that aside, why am I getting sent this email?

Yes, I worked with FFI – where we did our Rick and Morty collab – and yes, they are very innovative, but they don’t mention them in the email so I can only assume they have decided to specifically and deliberately ‘target’ me.

But what is even more hilarious is how they’re desperately trying to insinuate I’m connected to ‘the most innovative leaders transforming the future of energy in 2024’ … when in reality, all they’re trying to do is get me to advertise in their magazine.

Except there’s 2 problems.

1. I know I’d never be nominated to be in that group, because …
2. I don’t work in the industry of that group.

Which suggests either their database of information is more flawed than a Tory Politician or they’re just utterly stupid.

And here’s the thing …

While pandering to ego – either overtly or suggestively – can work, you better make sure you have your facts and context right because otherwise the bubble of delusion you’re trying to get people inside will pop and ne replaced with a great big spotlight that shines bright on the bullshit of it all.

Given Sam – the author of the email – has failed to recognise this fact from my continued disregard for his email, I’ve replied to his email with a link to this post.

So Sam … if you’re reading this, 10/10 for persistence. 1/10 for believability.