The Musings Of An Opinionated Sod [Help Me Grow!]

And They Say Planners Aren’t Smart …

Some people say planners are a waste of space.

That they don’t know what they’re doing.

That they have egos is writing cheques, their talent can’t cash.

To be fair, there’s a lot of truth in all of that.

But recently I came across a bit of planner genius that deserves applause.

Have a look at this …

The handsome bastard in the photo is Henry.

Henry is one of the brilliant planners in my gang.

And while his brain can take you to places normal minds can’t see, let alone reach, I can’t help but think that as subliminal cues go … showing a client your thinking while standing under a light bulb – to reinforce “this is a brilliant idea, you must approve it immediately” – is next level impressive.

Well done Henry, you have single handedly make planners ask their agencies for lightbulbs to be hung down in meeting rooms all over the world.

14 Comments so far
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planners are manipulative fucks.

Comment by andy@cynic

Yes. But you have to admit that’s pretty genius.

Ironic I posted this on the day Henry is likely to become a father again. What a way to celebrate his joy. I’m so so sorry Henry. And your wonderful new child.

Comment by Rob

Your ability to choose the most inappropriate moment never disappoints.

Comment by Bazza


Comment by Pete

you mean campbell never disappoints being an evil prick.

Comment by andy@cynic

How many planners does it take to screw in a lightbulb?

Comment by John

They don’t screw lightbulbs, just briefs.

Comment by DH

Just briefs? I’ll take that compliment. Hahaha.

Comment by Rob

And lives.

Comment by Bazza

If he was so smart he wouldn’t be working with you.

Comment by DH

Yes. I’m waiting for him to come to his senses.

But then that could be said of anyone who works or worked with me.

Comment by Rob

Surely it wasn’t intentional. But I would be exceptionally impressed if it was.

Comment by Pete

only campbell is that much of a manipulative fucker.

Comment by andy@cynic

seems henry boy doesnt read this blog. might be even fucking smarter than sitting under a lightbulb.

Comment by andy@cynic

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