Filed under: A Bit Of Inspiration, Attitude & Aptitude, Colenso, Comment, Cunning, EvilGenius, Planning, Point Of View, Presenting, Resonance, Respect
Some people say planners are a waste of space.
That they don’t know what they’re doing.
That they have egos is writing cheques, their talent can’t cash.
To be fair, there’s a lot of truth in all of that.
But recently I came across a bit of planner genius that deserves applause.
Have a look at this …

The handsome bastard in the photo is Henry.
Henry is one of the brilliant planners in my gang.
And while his brain can take you to places normal minds can’t see, let alone reach, I can’t help but think that as subliminal cues go … showing a client your thinking while standing under a light bulb – to reinforce “this is a brilliant idea, you must approve it immediately” – is next level impressive.
Well done Henry, you have single handedly make planners ask their agencies for lightbulbs to be hung down in meeting rooms all over the world.
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planners are manipulative fucks.
Comment by andy@cynic May 21, 2021 @ 8:18 amYes. But you have to admit that’s pretty genius.
Ironic I posted this on the day Henry is likely to become a father again. What a way to celebrate his joy. I’m so so sorry Henry. And your wonderful new child.
Comment by Rob May 21, 2021 @ 8:38 amYour ability to choose the most inappropriate moment never disappoints.
Comment by Bazza May 21, 2021 @ 8:46 am+1
Comment by Pete May 21, 2021 @ 9:10 amyou mean campbell never disappoints being an evil prick.
Comment by andy@cynic May 21, 2021 @ 10:17 amHow many planners does it take to screw in a lightbulb?
Comment by John May 21, 2021 @ 8:19 amThey don’t screw lightbulbs, just briefs.
Comment by DH May 21, 2021 @ 8:33 amJust briefs? I’ll take that compliment. Hahaha.
Comment by Rob May 21, 2021 @ 8:39 amAnd lives.
Comment by Bazza May 21, 2021 @ 8:49 amIf he was so smart he wouldn’t be working with you.
Comment by DH May 21, 2021 @ 8:32 amYes. I’m waiting for him to come to his senses.
But then that could be said of anyone who works or worked with me.
Comment by Rob May 21, 2021 @ 8:40 amSurely it wasn’t intentional. But I would be exceptionally impressed if it was.
Comment by Pete May 21, 2021 @ 9:10 amonly campbell is that much of a manipulative fucker.
Comment by andy@cynic May 21, 2021 @ 10:17 amseems henry boy doesnt read this blog. might be even fucking smarter than sitting under a lightbulb.
Comment by andy@cynic May 24, 2021 @ 7:29 am