The Musings Of An Opinionated Sod [Help Me Grow!]


The Illusion Of Creativity …

The picture above is in our office.

I bloody love it.

I love it because this industry is seemingly falling into 2 group.

Those who live to make work and those who live to talk around making work.

You can tell who is who.

The ones who want to make work just can’t help themselves.

They’re constantly looking for opportunities – or creating opportunities – where they can use creativity to do something exciting or interesting or weird or thought-provoking.

Then there’s the others.

The ones who hide behind decks.

Who always explain why something can’t be done. Who talk about problems rather than possibilities. Who respond literally to every brief. Who talk about what others have done rather than what they could do. Who show work that was done years earlier, not months.

And even though the industry is full of truly talented people, there’s sadly far too agencies of the former and far too many of the latter.

Which highlights how much the industry is its own worst enemy right now and how happy I am being at a place that can’t help itself to make and create.


20 Comments

too fucking right campbell. for once.

Comment by andy@cynic

I’ll treasure this.

Comment by Rob

what a day

Comment by Louise Jack

If you don’t make any work can you call yourself a creative agency?

Comment by Pete

The title of this post is brilliantly evil.

Comment by Pete

Well said Robert. There is a real reluctance to commit to making work. I assume it is because there is a fear it may put clients off which says as much about those sort of agencies as it does about the attitude of many clients.

Comment by George

Imagine being a creative working at one of those places.

Comment by Bazza

Now known as a retired creative.

Comment by Bazza

That’s why they hire young talent. They’re so happy to have a job in the industry that they don’t mind they never make any work.

Comment by George

💯

Comment by Bazza

hired because the poor innocent fucks are cheap and wont bitch. its the act of fucking corporate psychopaths.

Comment by andy@cynic

If the agency has opened a consultancy arm, they want to be a consultancy. Hello charts, goodbye creativity.

Comment by DH

I want that poster.

Comment by DH

If you don’t make your own version of it you’re the enemy Rob is describing in this post. Over to you. ; )

Comment by Pete

Hahaha … excellent point Pete.

Comment by Rob

Bully.

Comment by DH

This is what occurs when creative companies are not run by creative people.

Comment by Lee Hill

Yep. Especially business people who try to make creative companies operate by accountancy firm practices.

Comment by Rob

The same sort who then think they have the right to creative direct everything.

Comment by Bazza

I’m going to make my own version of that poster, love it
You don’t know if you’re on to something until you actually see some work
Side note, creatives that can’t do a review without having nearly artworked the shit out it, what the hell is that about?

Comment by northern




Comments are closed.