The Musings Of An Opinionated Sod [Help Me Grow!]

Convenient Stupidity …

Marketing is always trying to find a way to be ‘relevant’ to its customers.

Of course, the real reason for this is because many of them don’t care about their customers beyond what they’re spending their money on.

It’s for this reason we so much bandwagon jumping – where brands suddenly claim to care about issues they’ve never shown any interest in and, in some cases, directly contributed to the issue society is fighting against – because they need to keep that money rolling in.

It’s why we have so much ‘purpose’ being spouted in marketing decks all around the World and why so many brands appear schizophrenic as they switch their attention to whatever social issue they think will ‘optimise’ their return on illusion. I mean, purpose. Ahem.

Putting aside the fact that if a brand really was committed to their purpose, they wouldn’t be changing it in the blink of an eye … there are at least some brands who put in some effort … who actually invest some money into what they believe. However, there’s others who just look for the easiest way to lie.

What. The. Hell???

I mean, there’s greenwashing, but this isn’t greensplashing.

I particularly love how they claim to have ‘overlooked the possibility’ the naming could mislead the people.


Nothing shows how little regard they have for their customers than using that excuse.

I mean, doing such a terribly shit thing is horrific … but using an excuse like that to ‘justify their actions’ shows how they literally don’t care.

They’re laughing at us.

They think we’re stupid.

So let’s prove them right by never buying one of their products and say we overlooked the possibility they wanted us to actually buy their shit.

19 Comments so far
Leave a comment

some company bosses should be shot in the fucking head.

Comment by andy@cynic

100% And the shareholders who support it – or bitch about it but still want the dividend.

Comment by Rob

but then this could be a fucking metaphor for fucking planners.

Comment by andy@cynic

How did they think they could get away with it? It’s disgraceful.

Comment by Mary Bryant

they dont fucking care.

Comment by andy@cynic

No they don’t.

They also don’t care or value the people they need to make the profits they seek.

Comment by Rob

The worst thing is they will think they have got away with it because they apologised for it.

Comment by George

But that’s still more than the Tories have done.

Comment by George

Boris and gang will never apologise because they absolutely never think they have done anything wrong. If anything, they expect the people to thank them for all their abuse. It’s the Tory way.

Comment by Rob

Holding company ceos all feel better about themselves.

Comment by Pete

more like they have a new goal of evil to fucking aspire to.

Comment by andy@cynic


Comment by DH

“Innisfree was launched in 2002 by Amore Pacific, South Korea’s largest cosmetics corporation, as an eco-friendly beauty brand.”

Comment by John

The most offensive bandwagon jumping I’ve ever seen.

Comment by Lee Hill

I think it’s just called lying Lee.

Comment by Rob

This is why I hate humans.

Comment by Billy Whizz

You hate humans for any reason.

Comment by DH


Comment by Bazza


Comment by Billy Whizz

Leave a Reply