Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, Comment, Corporate Evil, Fake Attitude, Purpose, Relevance, Resonance
Marketing is always trying to find a way to be ‘relevant’ to its customers.
Of course, the real reason for this is because many of them don’t care about their customers beyond what they’re spending their money on.
It’s for this reason we so much bandwagon jumping – where brands suddenly claim to care about issues they’ve never shown any interest in and, in some cases, directly contributed to the issue society is fighting against – because they need to keep that money rolling in.
It’s why we have so much ‘purpose’ being spouted in marketing decks all around the World and why so many brands appear schizophrenic as they switch their attention to whatever social issue they think will ‘optimise’ their return on illusion. I mean, purpose. Ahem.
Putting aside the fact that if a brand really was committed to their purpose, they wouldn’t be changing it in the blink of an eye … there are at least some brands who put in some effort … who actually invest some money into what they believe. However, there’s others who just look for the easiest way to lie.
What. The. Hell???
I mean, there’s greenwashing, but this isn’t greensplashing.
I particularly love how they claim to have ‘overlooked the possibility’ the naming could mislead the people.
Hahahahahahahahahahahahahahahahahahahahahaha.
Nothing shows how little regard they have for their customers than using that excuse.
I mean, doing such a terribly shit thing is horrific … but using an excuse like that to ‘justify their actions’ shows how they literally don’t care.
They’re laughing at us.
They think we’re stupid.
So let’s prove them right by never buying one of their products and say we overlooked the possibility they wanted us to actually buy their shit.
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some company bosses should be shot in the fucking head.
Comment by andy@cynic May 12, 2021 @ 8:24 am100% And the shareholders who support it – or bitch about it but still want the dividend.
Comment by Rob May 12, 2021 @ 8:52 ambut then this could be a fucking metaphor for fucking planners.
Comment by andy@cynic May 12, 2021 @ 8:25 amHow did they think they could get away with it? It’s disgraceful.
Comment by Mary Bryant May 12, 2021 @ 8:33 amthey dont fucking care.
Comment by andy@cynic May 12, 2021 @ 8:36 amNo they don’t.
They also don’t care or value the people they need to make the profits they seek.
Comment by Rob May 12, 2021 @ 8:53 amThe worst thing is they will think they have got away with it because they apologised for it.
Comment by George May 12, 2021 @ 8:57 amBut that’s still more than the Tories have done.
Comment by George May 12, 2021 @ 8:58 amBoris and gang will never apologise because they absolutely never think they have done anything wrong. If anything, they expect the people to thank them for all their abuse. It’s the Tory way.
Comment by Rob May 12, 2021 @ 9:01 amHolding company ceos all feel better about themselves.
Comment by Pete May 12, 2021 @ 9:05 ammore like they have a new goal of evil to fucking aspire to.
Comment by andy@cynic May 12, 2021 @ 9:08 amWankers.
Comment by DH May 12, 2021 @ 9:09 am“Innisfree was launched in 2002 by Amore Pacific, South Korea’s largest cosmetics corporation, as an eco-friendly beauty brand.”
Comment by John May 12, 2021 @ 9:16 amThe most offensive bandwagon jumping I’ve ever seen.
Comment by Lee Hill May 12, 2021 @ 10:37 amI think it’s just called lying Lee.
Comment by Rob May 12, 2021 @ 11:15 amThis is why I hate humans.
Comment by Billy Whizz May 12, 2021 @ 2:00 pmYou hate humans for any reason.
Comment by DH May 12, 2021 @ 2:11 pm+1
Comment by Bazza May 12, 2021 @ 3:04 pmTruth.
Comment by Billy Whizz May 12, 2021 @ 6:24 pm