Yes it’s real.
Yes, it has been out for at least 4 months.
And yes, there are so many things I could say about it … but I’m relying on you do it for me.
I will say this however …
When I worked on Old Spice at Wieden – which was only for Asia and had little to do with the great work from Portland – we were adamant that while the creativity should be allowed to explore all manner of mad worlds, the packaging/fragrances had to communicate stability because otherwise there was the danger the whole brand would look like one giant joke.
Or said another way …
The product had to allow madness around it rather than try to compete with it.
I’ll leave it there, over to you …