The Musings Of An Opinionated Sod [Help Me Grow!]

When Marketing Goes Mad …

I found this photo in my old files.

It’s about 12+ years old.

But based on what the sticker says, it shouldn’t matter should it?

Except it does, because it’s bollocks, especially where technology is concerned even though Moore’s Law is coming to an end.

While I appreciate the World moves so fast that many people just want to have something that they can rely on forever, any brand that promises lifelong relevance is either utterly delusional or a bigger conman than Bernie Madoff.

When will brands learn great marketing isn’t about fabrication but authenticity,

11 Comments so far
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This would have been a good post if they hadn’t stopped making PC towers 10 years ago.

Comment by DH

True, but his last sentence is a good one.

Comment by George

A very good point.

Comment by Lee Hill

Did someone once put one of those stickers on an ironic black tee that made you think they would never go out of style? They lied.

Comment by DH

campbell is to fashion what tom ford is to fucking car engineering.

Comment by andy@cynic

and yes i named tom ford. im fucking down with the fashion scene.

Comment by andy@cynic

Given the speed you update your technology Robert, even if it was true, that sticker would be superfluous.

Comment by George

just like his bank savings account.

Comment by andy@cynic

Topical relevance is a hallmark of great blogging.

Comment by John

which proves campbell is the total fucking opposite of it.

Comment by andy@cynic

Short sweet and right on the chin. Love it

Comment by jamesdiasmarketing

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