Filed under: Advertising, Attitude & Aptitude, Australia, Crap Campaigns In History, Crap Marketing Ideas From History!, Marketing, Marketing Fail
OK, full disclosure, this is old.
OK, I know ALL my posts are old, but this is old even by my old standards.
I found this photo from an Australian supermarket in my emails and I still can’t quite believe a company would do this and not think people would find it insulting.
No, your eyes do not deceive you, Woolworths Australia thought it was a good idea to print point-of-sale material that laughed at the madness of spending $10 on a BBQ chicken, when theirs are only $9.88.
A saving of 12 cents.
A saving of 1.2%.
Look, I know they say ‘look after the pennies and the pounds will look after themselves’ but come on …
Do they honestly think someone who wasn’t going to buy a BBQ chicken will suddenly want one because they are saving 12 cents on it?
Or do they think someone who shops at another supermarket and wants a BBQ chicken will make a special trip to Woolies to save that 12 cents?
I literally don’t understand this.
And then there’s the fact that the cost of producing and distributing that point-of-sale probably added about 12 cents to the cost of those BBQ chickens, so all this means is Woolworths aren’t actually the fresh food people, but the foolish food people.
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The real reason this is old is that it took you a couple of months to work out the discount calculation. Right?
Comment by John November 7, 2017 @ 6:49 amFTW.
Comment by DH November 7, 2017 @ 6:50 amHilarious.
Comment by Lee Hill November 7, 2017 @ 7:03 amand the fuckers still not sure he got it right.
Comment by andy@cynic November 7, 2017 @ 7:04 amThat obvious huh?
Comment by Rob November 7, 2017 @ 7:37 amNo. Just obvious.
Comment by DH November 7, 2017 @ 8:10 amFor a man that got 2% in an exam, I’m impressed with your math.
Comment by DH November 7, 2017 @ 6:50 amso easily fucking impressed. twat.
Comment by andy@cynic November 7, 2017 @ 7:04 amThank you Dave, only took me 3 months to work out and then wait 4 months for my CFO to have the time to check the result. Which he did in his head. HIS HEAD!!!
Comment by Rob November 7, 2017 @ 7:39 amHow do you keep getting employed?
Comment by DH November 7, 2017 @ 8:09 amIsn’t 10 bucks aussie a quarter in real money?
Comment by Billy Whizz November 7, 2017 @ 7:57 amIt’s to distract you from their terrible slogan “the fresh food people”
Comment by Bryan November 7, 2017 @ 8:44 amI had a roast chicken sandwich for lunch that cost more than $10.
Comment by George November 7, 2017 @ 1:19 pmHipster!
Comment by John November 7, 2017 @ 3:08 pmRob, the roast chooks have been eight bucks at Woollies for the past year. How old is that picture?
Comment by Ian Gee November 7, 2017 @ 5:19 pm