Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Customer Service, Insight, Management, Marketing
One of the things I absolutely love is when you hear a perspective on something that you never thought about.
Something that makes you stop and reconsider what you thought you know.
Not that it means your original perspective was wrong – as I’ve said before, there’s rarely a really wrong answer, just lots of degrees of right – but you just feel your eyes have been opened to something that you thought had no way of surprising you.
It’s like a revelation to me.
The reason I say this is because it happened when I read this interview with a bouncer …
Now maybe you’re thinking his statement was massively obvious, but I never looked at bouncers that way.
To me, they were there to stop trouble and maintain order.
Oh … and to look menacing.
[Except my best friend Paul is sometimes one and he is the opposite of menacing]
However, after reading “If you’re too drunk you’re not going to buy any drink”, I now realise their actions are as much about securing the profitability of the business as it is securing the reputation and environment of the premises.
In essence, they’re more than bouncers, they’re business managers.
Now of course, you could say this is a classic case of ‘reframing’, and maybe it is … but in my experience, it only works when it is born from a truth that people can immediately relate too, so even if that is the case, it’s still better than 95% of the stuff our industry has done.
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you need to fucking get out more. only thing in your defense is the sort of nightclubs you like are the ones where the bouncers throw people in to make up the fucking numbers.
Comment by andy@cynic March 14, 2017 @ 6:34 amProof why planners are crap right here. Thanks Rob.
Comment by DH March 14, 2017 @ 6:40 amAdding value to arguments since 1970.
Comment by Rob March 14, 2017 @ 8:29 amBy the way Rob, did you know hotel receptionists are there to book you in AND check you out. Another dual purpose role. Amazing eh?
Comment by DH March 14, 2017 @ 6:41 amoh course he fucking doesnt, he has people for that shit.
Comment by andy@cynic March 14, 2017 @ 6:46 amI agree with everything in this post, but the example is not one of your best Rob.
Comment by Pete March 14, 2017 @ 6:52 amWell I had never looked at bouncers that way either Robert so it appears planners (excluding Peter) are good at spotting everything except the blindingly obvious.
Comment by George March 14, 2017 @ 7:32 amYou’re right. I also now officially hate/am jealous of Pete.
Comment by Rob March 14, 2017 @ 8:35 amInsights are truths hiding in plain sight. Not sure this is one.
Comment by John March 14, 2017 @ 8:03 amTrue … but plain sight is dependent on the people involved having enough knowledge to recognise that. Which is why I might trust a bouncers perspective on what they do/are asked to do more than a man who only attends planner salons in the hippest parts of London.
Maybe.
Comment by Rob March 14, 2017 @ 8:34 amBut then you wouldn’t get those Bud Light insights.
Comment by John March 14, 2017 @ 8:40 amHahahahaha … yes, the less said about that the better.
Comment by Rob March 14, 2017 @ 8:40 amare you 2 fuckers having a romance? get a fucking room and stay in it. with the door double locked.
Comment by andy@cynic March 14, 2017 @ 8:43 amJohn would love that but I keep saying no.
Comment by Rob March 14, 2017 @ 8:47 amJohn is consulting his lawyer.
Comment by John March 14, 2017 @ 8:52 amsad fucks.
Comment by andy@cynic March 14, 2017 @ 8:59 amVery drunk people are surely more likely to spend lots of money on drink, spill it and then buy more. That’s why bouncers are on the door and not in management.
Comment by John March 14, 2017 @ 8:11 amI don’t know if that’s the case. Surely very drunk people stop buying and start vomiting. What they want are medium drunk people who don’t recognise the armageddon that it coming their way.
As an aside, I remember watching an interview with The Stereophonics who were asked what their favourite part of the night was and they said,
“I’m always a peak happiness 3 seconds before I realise I’m going to vomit”.
Genius.
Comment by Rob March 14, 2017 @ 8:36 amMy happiest moment is the three seconds before my night is ruined by the intrusion of a Stereophonics song.
Comment by John March 14, 2017 @ 8:41 amBouncers are there to protect the business in any way they can I guess – stopping violence, disorder and those who will not add to the profit margin. I didn’t really look at it that way either, but it makes sense.
Comment by talkchatter March 15, 2017 @ 5:25 am