Filed under: Attitude & Aptitude, Brand Suicide, Comment, Communication Strategy, Crap Campaigns In History, Embarrassing Moments, Marketing Fail
So recently, I saw this ad in Shanghai …
Can you see the problem?
Have another look?
Yes … apart from the words CAR FREE DAY, they’ve literally used Lorem Ipsum for the rest of the text.
And for those who don’t know what Lorem Ipsum is … it’s dummy text used by the advertising and printing industry when space has to be left for copy but it hasn’t been written yet.
Now I appreciate we’re in China so there’s a small possibility the people behind the ad didn’t speak English so didn’t realise the difference.
But I have to be honest, I don’t really believe that.
And even if it was true, what about the people who commissioned the work?
Seriously, this might be one of the laziest/stupidest things I’ve seen in a long, long time.
This is an amazing country that is developing at an incredible rate but when I see stuff like this, I am reminded so much of it’s progress is based on the aesthetic because under the surface ‘good enough, is good enough’ still permeates so much of what passes as standards.
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is this the proof doddsy has been after to show absofuckinglutely no one reads long copy.
Comment by andy@cynic March 13, 2017 @ 6:20 amFurther proof.
Comment by John March 13, 2017 @ 6:24 amFurther proof.
I like your style John. [Which isn’t saying much from someone without any]
Comment by Rob March 13, 2017 @ 8:16 amwhat if lorem ipsum means something in chinese?
what if youre being a racist fuck for this post?
i hope so. i really fucking hope so.
Comment by andy@cynic March 13, 2017 @ 6:22 amNo it doesn’t … so bad luck.
Comment by Rob March 13, 2017 @ 8:16 amThe stupidest thing I’ve seen recently was in the mirror.
Comment by John March 13, 2017 @ 6:25 amcould be worse, you could look like campbell.
Comment by andy@cynic March 13, 2017 @ 6:38 amI would love to know how this really happened. Hysterical.
Comment by Georgd March 13, 2017 @ 6:26 amWith thanks to my youngest daughter for smacking the keyboard just as I was pressing “post comment” and finding a way to respell my name.
Comment by George March 13, 2017 @ 6:29 amabbys just been more innovative than her old man has ever fucking been.
Comment by andy@cynic March 13, 2017 @ 6:38 amYou are not the first to say such a thing.
Comment by George March 13, 2017 @ 6:50 amFollow the creative.
Comment by John March 13, 2017 @ 6:31 amGreat way to stop people talking about the crap design.
Comment by DH March 13, 2017 @ 6:55 amYou should write all your briefs like that Rob.
Comment by DH March 13, 2017 @ 7:36 amSome would say I already do.
Comment by Rob March 13, 2017 @ 8:19 amI’m one of them.
Comment by DH March 13, 2017 @ 8:36 amwere all fucking one of them.
Comment by andy@cynic March 13, 2017 @ 10:18 pmI would put my money on the client doing their own media and sending a work-in-progress PDF to the printer without the agency knowing.
Comment by Leon March 14, 2017 @ 4:41 am