Filed under: A Bit Of Inspiration, Context, Details, Freddie, Liquid Death, Queen, Tattoo
As you all know, I love the band Queen – or should I say Queen up to, and including 1984, when they were still rock stars rather than entertainers.
Anyway, I found an article recently where Freddie talked about the way the band operates behind the scenes … specifically why there is a difference between leading a band on stage and leading the band as the boss.
While it is true Queen was definitely a band – with all 4 consistent members contributing songs/hits to their repertoire as well as each member having a specific role within the bands operations, for example bassist John Deacon was in charge of their financial interests – you do get the impression that while all 4 members may have been equal, Freddie was maybe a little more equal than all the others, ha.
That said, what I love about what he says is that it’s a beautiful reminder words matter, details matter and understanding matters … and given our industry seems to be at a place where every man and their dog has ‘hot takes’ that they spout liberally with all the definitiveness of God – despite many not having had any direct experience or knowledge on the subject matter they’re claiming expertise in – the value of precision has never been so important.
[Case in point: all the people smugly hating on Liquid Death because they’re re-evaluating their roll out into other markets … as if [1] they’ve never made a mistake in their life and [2] they’ve launched a brand that in just a few years is worth over US$1 billion. The delusional, egotistical, condescending imposters]
And just in case someone thinks it, I did not write this post to simply justify showing off my latest tattoo …
Probably.
Recently I was walking around where I live when I saw this …
Apart from being proud/relieved that the pranks from my childhood are still thriving [although, given I live in NZ, some may say it is evidence the country is running 20 years behind everywhere else] I couldn’t help think this could be a Mini ad campaign.
You see given how massive Mini’s are these days – at least compared to what they once were – I was surprised how small that one looked under that road cone.
With that in mind, maybe they could do a whole bunch of print ads that feature everyday objects from the road, which they then put next-to, or on, the car and – just like that – they’ve reinforced both the name of the brand as well as remind the car-buying public of its size advantage [albeit more because there’s so many bloody massive SUV’s on the roads these days, rather than because Mini are teeny-tiny]
You’re welcome BMW.
Please make your cheque payable to R Campbell.