The Musings Of An Opinionated Sod [Help Me Grow!]

Now I’ve written a lot about naming protocols and systems in the past – and while some have proven to be very smart, far more have been unmitigated bollocks.

And while I appreciate Kaboom doesn’t seem too bad a name, I should point out this was at Singapore Airport and so in terms of associations … giving your shop a name that references the sound a bomb makes – just as you are about to board your plane – probably is not the best choice you could have made.

Hell, even their logo looks like how cartoons show an explosion.

What next, 7-Eleven change their name to 9-Eleven?

OK, I’m taking the piss … but for all the naming protocols and processes I’ve been taken through over the years, not one has talked about ‘location geography’ which reinforces what I have often felt is wrong with many of the processes out there.

They give you everything you don’t need, but not enough of what you do.