The Musings Of An Opinionated Sod [Help Me Grow!]

Some Names Are Too Perfect …

Welcome back.

Hope you didn’t vomit too much with all the chocolate eating.

I didn’t eat any.

No seriously.

I fell ill on the Thursday with a virus and basically spent all the time in bed.

No food. Just feeling sorry for myself.

But of course I felt better just in time to come back to work. Bloody karma.

So with that, shall we get on with things …

Over the years I’ve written about the hilarity of naming strategies.

Specifically those from consultancies who sell their process as a proprietary system and then talk about how they start with 10,000 possibilities and then use their filtering algorithm to whittle it down to 3 bland or meaningless options.

Except they don’t say that last bit, obviously.

I still remember working with a client who had paid for this ‘expertise’ only to end up with a name recommendation that [1] wasn’t actually a word and [2] sounded like a cheap water brand than an international digital services company.

This is also the company that tried to charge the client for a ‘signage’ strategy.

By that, I mean they wanted to be paid to help the client know where their signage should placed on their building to achieve maximum effectiveness.

I almost caused World War 3 when I said,

“In my experience, placing signage outside – at the top of the building – works best”

Anyway, the reason I’m saying this is Briar, one of my colleagues came to work with a new set of glasses recently and the company behind them had the best name ever …

How brilliant is that?

Of course it’s provocative … risqué … challenging … but it’s also hilarious, fun and memorable.

The thing is, I doubt most of the consultancy naming processes would even come up with it as an option to dismiss.

In addition, Happy To Sit On Your Face put their glasses in a custom made case that folds flat. This might not sound much, but it means you don’t end up with your drawer or bag filled with a bulky, odd-shaped lump.

While I appreciate the name of this brand may not travel easily … it’s also a brand name that has made glasses memorable and if you can do that, then you are already doing better than 95% of brands.

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