The Musings Of An Opinionated Sod [Help Me Grow!]


A Two Horse Race …
January 20, 2025, 6:15 am
Filed under: 2025, A Bit Of Inspiration, Attitude & Aptitude, Comment, Confidence, Content, Context, EvilGenius, Relationships, Relevance, Revenge, Rivalry, Social Media, Stupid, Twitter, Viz

Monday.

On the second week of this blog of the new year.

So what better way to start it than a post from Satan about Jesus.

There’s a lot of talk at the moment about the dangers and damage the internet – specifically social media – can do. And it’s all true. But then, anything in abundance with minimal control will do that – albeit, it’s worse when the person ‘in control’ is the egotistical, arrogant, spoilt, delusionist, that is Elon Musk.

However, among all the darkness is light.

Glimpses of the brilliant madness that the internet offered us all in the earliest of days.

Where people found ways to use it that served little purpose other than to add colour, weirdness and humour to our lives. Things like Star Wars Kid or Eric Conveys An Emotion.

But one other place that was a beacon for the good weird was, at least in its early days – when it was 100% Bird and 0% X – was Twitter. And while it is now a cesspit of hate, porn and ego, it still has some magic on there and two of my fave people are God and Satan.

Given I am not religious at all, that may seem strange. But what is even stranger is that they often post shit that I find far more sensible or insightful than many of the self-professed geniuses on there. Or Linkedin.

Of course, what they write has zero to do with religion and more pisstaking out of it. But like The Stones vs The Beatles … Oasis vs Blur … Coke vs Pepsi … Democrats vs Republicans … Kodak vs Fuji or Delivereasy vs Uber Eats … they make it – intentionally or otherwise – a 2-horse race so the cultural narrative around the topics and subjects they represent or cover are sucked up and conducted by them or about them.

In other words, they have a disproportionate influence in the direction of how and where the category travels … meaning it’s harder for others to break in and mess with stuff.

Not impossible. But harder.

Of course, there is also the danger of it backfiring. Where you get so obsessed looking to your side to see what your core competitor is up to, you fail to see what is happening behind you. Or in front. Or around. Just ask Nokia, for example. However, when done well – and with the right amount of self-awareness and openness – the power of the 2-horse race is almost unprecedented in its ability to shape a cultural and category narrative in your favour.

Which all sounds incredibly serious given this is coming from a photo of a tweet where someone is pretending to be Satan and taking the piss out of the ‘virtue signaling’ of Jesus.

Maybe it’s funny because it’s challenges the righteous pomposity of Christianity.

Maybe it’s funny because we all know someone a bit like this.
[Minus the death/crucifixion]

Maybe it’s funny because it’s petty and that can be funny.

But whatever the reason, it’s good … but still not as good as this masterpiece about Skegness by the Mablethorpe Tourist Board, courtesy of the twisted brilliance of Viz:

God, 2nd week in and I’m already at the barrel scraping level of posts.

It doesn’t bode well for the rest of the year does it?

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