The Musings Of An Opinionated Sod [Help Me Grow!]

The Lost Art Of Persuasion …

Recently I saw this …

Quite a headline eh?

Amazingly, it wasn’t from the Sunday Sport ‘newspaper’ … though it was from The Daily Mail, so it’s kind of the same thing.

And while it makes for entertaining reading – unless you’re the vicar in question or the Henry Hoover – it did make me think about how rubbish his attempt at persuasion.

Now to be fair, being found with your penis in a vacuum cleaner while wearing stockings would test the limits of any act of persuasion, but even so … it’s just rubbish isn’t it?

You don’t believe it.

You don’t consider it.

You are not in the least moved by it.

And that’s kind of what I feel about a lot of the ads I see these days.

They say stuff but they don’t make you think, feel or react to any of it.

No persuasion … just a rather rubbish demand that you now go and do something or the insane ramblings of an 18 year old French philosophy student. In their first year.

I swear a big reason for this is the lack of actual interest in knowing culture.

A narrowcast attitude of either assuming people blindly love you and wait on your every word or only showing an interest in how people use your product. And nothing else.

An egotistical assumption audiences don’t need to be encouraged to consider why you may be beneficial to their life or the belief people are thick as pig shit and so need to be instructed in detail what to do with you.

So you end up with bullshit like:

Future is an attitude for Audi or Cure Housebarrassment for Wicks Kitchens … which are so stupid/blatant you start to think saying undiagnosed diabetes led you to stick your penis in a hoover while wearing stockings is at least an attempt to make an attempt at persuasion.

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