Hello Old Friend …
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May 13, 2021, 8:00 am
Filed under: Advertising, Attitude & Aptitude, Colenso, Comment, Creativity, Culture, Marketing, Relevance, Resonance
Filed under: Advertising, Attitude & Aptitude, Colenso, Comment, Creativity, Culture, Marketing, Relevance, Resonance
A long time ago there was an ad I absolutely loved.
It was very funny.
It was founded on an interesting premise.
It captured the spirit of the times perfectly.
It was this …
How good it that eh?
And as great as it is … if you live in NZ or Australia, it takes on a whole different level of cultural significance because people here used to see this sort of thing every day, every summer.
I must admit, I’d forgotten about it but recently it came back into my life with because of this …
What’s that? I hear you cry.
Well, it’s the pair of budgie smugglers in the ad.
And why
1. Colenso did it.
2. Levi – my creative partner – did it.
And if ever you wanted proof you were in the right place, it’s this.
13 Comments so far
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That is excellent. Unless you live in a country without sunshine and beaches and then it is a criminal act.
Comment by Pete May 13, 2021 @ 8:24 amVery, very true.
Comment by Rob May 13, 2021 @ 11:50 amWhere does he keep the bikini from the other ad?
Comment by John May 13, 2021 @ 8:36 amIs it me, but the fact the product is called trumpet makes it even more amusing.
Comment by George May 13, 2021 @ 8:47 amI hadn’t thought of that. That’s genius.
Comment by Rob May 13, 2021 @ 11:50 amproper fucking advertising.
Comment by andy@cynic May 13, 2021 @ 11:26 amSo many in the industry slagged it off when it came out … people who all made sure their name was anonymous.
The same people that slagged off Da Da Ding, you know – the ones who have never made anything interesting but feel they have a right to define what is interesting.
Comment by Rob May 13, 2021 @ 11:52 amyou wouldnt fill those out with 10000 pairs of socks.
Comment by andy@cynic May 13, 2021 @ 11:27 amThat’s actually a funny comment.
But my best mate Paul would. He’d fill out 10000 of those ‘togs’.
Comment by Rob May 13, 2021 @ 11:49 amyoure so fucking strange campbell.
Comment by andy@cynic May 13, 2021 @ 12:16 pmYou’ll be happy to learn a lot of your comments were automatically sent to the trash by WordPress. I don’t know what you have done to deserve it, but it proves technology does have taste after all.
Comment by Rob May 13, 2021 @ 11:53 amIt’s protecting our reputation not yours.
Comment by DH May 13, 2021 @ 12:38 pmIt seems you have found a perfect home Robert.
Comment by Lee Hill May 13, 2021 @ 2:20 pm