The Musings Of An Opinionated Sod [Help Me Grow!]

In fact, I’m quite looking forward to next years already.

Anyway, when I lived in Sydney, there was this myth about someone called ‘trough boy’.

The legend goes that during the Mardi Gras festival, he would wrap himself in clingfilm, lie in the trough of pub urinal and beg people to piss all over him.

I never found out if it was true, but I bring this up because recently – while seeing George at Google – I saw this in their toilets. [Sorry, I mean ‘bathrooms’]

Now you might be wondering what I’m talking about – and I accept it’s not nearly as cool as the million other posts I’ve written about toilets – but what struck me was the high level of branding on this anti-splash toilet aid.

OK, so it works on a similar principal to the ‘fly’ that a Swedish airport painted on their urinals so men would aim their piss at it rather than let it fly all over the place [which was costing them a fortune in cleaning bills] but I must admit seeing their brand name proudly embossed on their product feels strange.

Actually scrap that, what feels weird is their name/logo looks like it suits a tech company more than a hygiene company … which says more about my prejudices than it does about them.

And so I decided to look into them and found out AirWorks is a product, not a brand and it’s made by a company called Hospeco who – if you look at their website – have an image much more in keeping with what I would imagine them to be.

And where am I going with all this?

Well, as normal, nowhere except to say in a world where brands are absolutely petrified of incurring any negative commentary from society, imagine being a brand where your objective is to literally have society piss on you.

If that wouldn’t lead to the greatest creative work ever, I don’t know what would.