Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Creativity, Culture, Design
A long time ago, I knew the guys who started the design company ATTIK.
They had the sort of rollercoaster ride that made everyone involved in it, feel alive by scaring them half to death.
While this article is old, there’s tons of great advice in it for companies … whether new or old.
Having gone through a bunch of highs and lows with both Cynic and Sunshine – and a load of others to be honest – there’s so much of what they say that I absolutely relate to, whether that’s never letting the hustle stop to always being connected to what’s happening at the edge, rather than letting yourself be comfortable with the middle.
Or as they say it …
“It’s like retiring from football and ten years later expecting to play against younger guys, it wasn’t the way to go.”
Read it, I’m pretty certain you’ll enjoy it.
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Punk designer sellouts. Mad more money than the pistols though.
Comment by Billy Whizz April 21, 2017 @ 6:21 amA long time ago, that article was written. But this is applicable to so many “creative” businesses.
“Thanks for that, love the pretty pictures. However, you are talking shit and are not dealing with the reality of the past 12 months, none of you are.”
Comment by John April 21, 2017 @ 6:27 amWell said. We were fortunate we had that voice guiding us, though he did not swear and he ensured he would never let us get to a point where it was required. I am still grateful for that everyday Lee.
Comment by George April 21, 2017 @ 6:31 amI remember Lee once swearing at me.
Comment by Pete April 21, 2017 @ 6:43 amthat fucking moment he realised how much he was paying for the planners?
Comment by andy@cynic April 21, 2017 @ 6:59 amFantastic read Robert. I understand why it felt close to home, it did to me as well.
Comment by George April 21, 2017 @ 6:27 amme too. reminded me of the time i told all the fucking planners at the latest fucking briefing “thanks for that, love the powerpoint however you are talking shit and are not dealing with reality”.
Comment by andy@cynic April 21, 2017 @ 7:06 amI see what you did there.
Comment by John April 21, 2017 @ 7:15 amBy the way, does anyone know why this old article re-emerged this week?. I saw it a couple of days ago and it’s clearly doing the rounds. This keeps happening and there must be a reason/mechanism.
Comment by John April 21, 2017 @ 6:38 amI know Rob had posted it on his social media a few weeks ago. I am not suggesting Rob is an influencer.
Comment by Pete April 21, 2017 @ 6:47 amA bad one obviously.
Comment by John April 21, 2017 @ 6:58 amI always liked Attik because outside their offices their would be a sign listing all the glamorous cities they were in and at the bottom would be Huddersfield. Different from birth.
Comment by Pete April 21, 2017 @ 6:46 amhuddersfield makes nottingham look like fucking hollywood. that attik came from there and made it making good shit makes them fucking giants.
Comment by andy@cynic April 21, 2017 @ 7:02 amIs that a compliment? A real compliment?
Comment by DH April 21, 2017 @ 7:45 amabout attik and nothing fucking else. and im including when they sold for fucking millions to the japanese ad mafia, dentsu.
Comment by andy@cynic April 21, 2017 @ 7:56 amDewsbury is only 10 miles away and makes Huddersfield look like Boulder. It’s all relative, but neither are worse than Nottingham. Fact
Comment by northern April 21, 2017 @ 9:26 pmLuton is worse than Nottingham. Luton is worse than anywhere.
Comment by Rob April 23, 2017 @ 12:26 pm[…] when I wrote about the guys at ATTIK, they said it better when they said […]
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