The Musings Of An Opinionated Sod [Help Me Grow!]

It Takes A Lot Of Work To Keep The Fizz From Going Flat …
April 21, 2017, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Creativity, Culture, Design

A long time ago, I knew the guys who started the design company ATTIK.

They had the sort of rollercoaster ride that made everyone involved in it, feel alive by scaring them half to death.

While this article is old, there’s tons of great advice in it for companies … whether new or old.

Having gone through a bunch of highs and lows with both Cynic and Sunshine – and a load of others to be honest – there’s so much of what they say that I absolutely relate to, whether that’s never letting the hustle stop to always being connected to what’s happening at the edge, rather than letting yourself be comfortable with the middle.

Or as they say it …

“It’s like retiring from football and ten years later expecting to play against younger guys, it wasn’t the way to go.”

Read it, I’m pretty certain you’ll enjoy it.

18 Comments so far
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Punk designer sellouts. Mad more money than the pistols though.

Comment by Billy Whizz

A long time ago, that article was written. But this is applicable to so many “creative” businesses.

“Thanks for that, love the pretty pictures. However, you are talking shit and are not dealing with the reality of the past 12 months, none of you are.”

Comment by John

Well said. We were fortunate we had that voice guiding us, though he did not swear and he ensured he would never let us get to a point where it was required. I am still grateful for that everyday Lee.

Comment by George

I remember Lee once swearing at me.

Comment by Pete

that fucking moment he realised how much he was paying for the planners?

Comment by andy@cynic

Fantastic read Robert. I understand why it felt close to home, it did to me as well.

Comment by George

me too. reminded me of the time i told all the fucking planners at the latest fucking briefing “thanks for that, love the powerpoint however you are talking shit and are not dealing with reality”.

Comment by andy@cynic

I see what you did there.

Comment by John

By the way, does anyone know why this old article re-emerged this week?. I saw it a couple of days ago and it’s clearly doing the rounds. This keeps happening and there must be a reason/mechanism.

Comment by John

I know Rob had posted it on his social media a few weeks ago. I am not suggesting Rob is an influencer.

Comment by Pete

A bad one obviously.

Comment by John

I always liked Attik because outside their offices their would be a sign listing all the glamorous cities they were in and at the bottom would be Huddersfield. Different from birth.

Comment by Pete

huddersfield makes nottingham look like fucking hollywood. that attik came from there and made it making good shit makes them fucking giants.

Comment by andy@cynic

Is that a compliment? A real compliment?

Comment by DH

about attik and nothing fucking else. and im including when they sold for fucking millions to the japanese ad mafia, dentsu.

Comment by andy@cynic

Dewsbury is only 10 miles away and makes Huddersfield look like Boulder. It’s all relative, but neither are worse than Nottingham. Fact

Comment by northern

Luton is worse than Nottingham. Luton is worse than anywhere.

Comment by Rob

[…] when I wrote about the guys at ATTIK, they said it better when they said […]

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