The Musings Of An Opinionated Sod [Help Me Grow!]

A Reminder Why Apple Are Special …

So Apple has had a lot of stick recently.

A lot of it has come from me.

However recently I was walking through the Shanghai Apple store when I saw this …

Yep, it’s a ‘how to use an iPhone’ class for the elderly.

Brilliant … almost as brilliant as these elderly people wanting to know how to use it.

I know I’ve said in the past how I admire Apple for developing an operating system that is so intuitive, that even babies know how to use it, but I also have to admire them for making sure they pay attention to their users at the other end of the age spectrum.

Of course, part of this is because the ‘younger audience’ segment has been well and truly exploited – but that still doesn’t take away Apple’s desire to help people – all people – get the most out of their product, without dumbing down their brand.

For example, unlike brands like Samsung and LG they never created a ‘smart phone character’ to appeal to kids – they just made their store experience accessible to kids.

Smart. Intelligent. Sophisticated.

The thing I’ve always loved about Apple is that while they want their products to be in as many hands as possible, they’ve never treated their audience like idiots. They appreciate that if you want to be respected, you better act in a way that can be respected.

While that message is obviously deeply ingrained with the product and retail folks, I would say their advertising team need a reminder – because apart from the odd moment of understated niceness [the recent photo billboard stuff for example], they’ve been acting like a total bunch of tossers. [Or, as this guys says, unendingly arrogant]

If it’s not an iPhone, it’s not an iPhone.

The only thing that’s changed is everything.

The funnest iPod ever. [OK, so it’s not for the iPhone, but it’s possible Apple at their shite-est]


On the bright side, I suppose it shows how powerful making a great product can be, because it sure-as-shit wasn’t the advertising that made people want to go out and buy that stuff.

How about that for an endorsement Baz? Well, if you ignore the ad slag-off.

Surely that qualifies me for a freebie when the iPhone 7 comes out. Ha.

20 Comments so far
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Comment by DH

I liked this post. Less for what you said (even if it was fair) and more for watching your future freebies going down the drain.

Comment by DH

He hasn’t given me a freebie since he rejoined Apple after his Facebook disastrous experiment. I’m hoping that wasn’t one of the conditions of his re-employment.

Comment by Rob

You mean you have had to pay for your gadgets like the rest of the World? Poor you. Good job you have Lee showering you in freebies or you might have an aneurysm.

Comment by DH

suddenly i like baz a bit more than i did 3 fucking seconds ago. low base, but still a fucking improvement.

Comment by andy@cynic

Baz is very quiet isn’t he.


Comment by Rob

You look good in your black jacket with white strap. Younger than you’ve ever looked.

Comment by Billy Whizz

finally something funny after 20 fucking years.

Comment by andy@cynic

Why is the Apple guy wearing a face mask… Do all the old geezers have fucking rabies? Do they have to bring a Doctor’s certificate to prove they don’t have leprosy? Does he take it off if he is instructing a young chick with big tits? Does he make the geezers sign up for a 50 year contract? This is NOT good customer relations.

Comment by adscamgeorge

campbells breath does that to people.

Comment by andy@cynic

do chinese chicks have big tits? and yes, im being sexist and racist in 6 words. instead of slagging me off how about a bit of fucking praise for pulling that off you pc fuckfacedfucks.

Comment by andy@cynic

What’s wrong with being sexist and racist. I live among the Nazis in Idaho (The Fourth Reich) and all the girls have Yuuuge tits. Sieg Heil.

Comment by adscamgeorge

Oh dear …

Comment by Rob

All good points Robert. Absolutely all of them, which will upset Bazza to an even greater extent.

Comment by George

you spiteful little fuck. well done.
this would not of happened if youd given me a fucking iphone baz, you tight fisted fuck.

Comment by andy@cynic

It appears you really appreciated the chromecast Andrew.

Comment by George

i fucking hate baz for being a tight shit, its not because you gave me a cheap piece of crap you egofuckingmaniac.

Comment by andy@cynic

you can’t watch youporn on a chromecast. waste of time.

Comment by northern

you filthy fucking bastard. explains why i semi like you.
for a planning twat.

Comment by andy@cynic

Sort it out George, you’re stopping Nottingham families from enjoying family entertainment.

Comment by DH

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