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… apart from the fact one is insightful and practical while the other is obsessed with pastel colours, reading men’s minds [and then telling them what they’ve read] reading their mind [thanks to Oprah] and planning what to wear tomorrow*.
* Before all the women go nuts saying I’m slagging them off, I’d remind you it’s dangerous to presume because maybe I’m talking about men … this one in particular.
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So when we left Singapore, a friend of ours gave Jill a t-shirt as a going away present.
Anyway, today she decided to wear it for the first time [presumably because the other million other clothes she has – which naturally she denies owning – were in the wash] so imagine her surprise when someone at the uber-professional company she was at came up and announced the words boldly emblazoned on the front of her shirt [right next to a picture of an old fashioned fish restaurant] translates to…
‘SUCK ME NOW’
For some reason she can’t understand why I find this so funny though it does explain why the male boss at the company wants to hire her full time.
🙂
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No, it’s not a pisstake, it’s the mugshot of Michele Allen of Middletown, Ohio who was after neighbours reported witnessing her chasing children, blocking traffic, and urinating on a porch. [Presumably not from her udders]
My favourite bit is the officer who arrested the bovine bully said she smelled of alcohol. You don’t say.
Anyway, do you think embarrassing mug shot photos could stop people from embarking on criminal acts?
I should point out that what I mean is that when you’re arrested, the Police take 2 photos … one ‘real one’ for their files and a ‘pisstake’ for the public domain.
Personally I’m not so sure how it would go … because as much as some claim Joseph M. Arpaio’s weird approach to prison/prisoner management has been very successful … I reckon it could also encourage a bunch of fools to do criminal acts in stupid outfits just for the fun of it.
I guess I’m showing the sort of friends I’ve got again aren’t I!
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… it wouldn’t of cost much … probably just a few flights, a couple of grand spending money and a bloody digital camera.
Mind you, it could have also been made to work for SONY Cybershot, Lonely Planet or Virgin Airlines with a little tweaking.
OK, so the ‘production time’ would be quite long … but for the investment needed to create something you’d actually watch, be engaged by and talk to others about, I would say it’s probably a damn sight more cost effective than those fucking Gillette ‘The Best A Man Can Get’ bollocks, featuring a bunch of sport stars whose faces are so naturally babyish looking, you doubt they’ve even got hair on their bollocks, let alone on their face.
Saying that I do have a bigger question and that is how come a bloke can go without shaving or cutting his hair for so long and still not look anything like a member of ZZ Top.
Big girls blouse …
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I was recently having a chat with a very talented friend of mine about how P&G ‘miss the point’ interms of branding and communication.
He said that despite all the claims coming out of the organisation, the reality was they still favoured over-researched, rational products with over-researched, rational communication.
Now of course it is easy to agree with him, however I also said that there was a counter point of view …
For all the talk adland does regarding the importance of new ideas, creativity and single message communication … the fact is P&G probably launch more new products per year than the entire advertising industry has managed to come up with in 50 years which you could argue, demonstrates they are braver and more confident about creativity than the entire advertising industry could ever dream of being.
Not only that, but in terms of how that organisation speaks/thinks/acts, they are more aligned [regardless of seniority and/or geography] than almost any other company I have ever come across … hell, even their ads follow this approach, with the majority of their brands focused on delivering one key and consistent message to the masses … a key and consistent message that is maintained for decades as opposed to revealing a new direction every 12 months like many agencies do interms of their ‘brand philosophy’.
So here’s the thing …
It is all very easy for adland to slag off the big and the boring, however when it can be argued the big & the boring are the living embodiment of what adland claims are the attributes of a great brand, then it’s either time to get a new argument or start practicing what we preach and showing the masses how it really should/could be done, because as it stands it’s little wonder companies rate P&G more highly than adland and if you’re anything like me, that opinion will stick in your throat.