Filed under: Comment
The new SONY Bravia ad from Bates Asia …
[Now compare that to basically Balls or the Guinness ad that ripped off the Honda Cog commercial which was probably inspired by the Miller Lite spot]
Just because you’re on the other side of the World doesn’t mean you can rip off ads and get away with it.
Maybe someone should tell BATES Asia [not to mention my ex-client, SONY] that there’s this thing called the ‘internet’ so when you do make an ad – however nice – that is a blatant rip off some other agencies hard work, then you come across as a try hard without an original thought in your head.
Saying that, BATES obviously don’t care as they have the audacity to make a ‘MAKING OF‘ clip to go with it …
[You have got to watch it, it features some of the most corporate toady comments you’ve ever heard and I wish one person – ONE PERSON – had pointed out that the strategy, creative and client aren’t that ‘brave’ because not only have they been done before, but also for the same bloody client!]
Look, I’m all for being a magpie and taking great learning’s and ideas from others to make something greater elsewhere – but this is just ridiculous.
Can someone please tell me where all the creativity has gone in today’s [Asian] creative department?
Thanks to Age for this.
Filed under: Comment
… but our first 3 pitches as SUNSHINE have all been won by us.
I just hope Erica’s Newsagents, Phil’s Garden Store and Jackie’s DIY all have the US$10 million we need to make their 90 second television commercials.
Ha!
In all seriousness, I am over the bloody moon and it shows that yet again I’ve fallen on my feet by having a team that makes me look far more talented than I really am!
[Obviously you aren’t counted in that complimentary comment Andy, ha!]
Filed under: Comment
Hang on, that doesn’t work yet this bastard love child of The Beatles and Led Zep does …
Filed under: Comment
Photo: Aremac
… I’m thinking of you, be strong and take care – it’s what your Mum would demand, let alone want!
Rx
Filed under: Comment
I’d like to show an ad my guys have done for Hong Kong Broadband …
The idea comes from the fact the dominant player uses old telephone lines for their broadband service so the speed of connection that a customers receives is nowhere near what it should be – or what they deserve.
[Yes Lee … it’s the Virgin of broadband … but as you don’t have an internet service in HK, you can keep your trap shut, ha!]
Anyway, the reason I like it is not [just] because it forced ‘actors’ to wear fucking stupid clothes [despite it bringing back warm memories of the Apple Tango shoot] … nor is it because it features a in-no-way-immature farting scene … it’s not even because there’s a genuine idea/benefit in the spot … it’s because despite being in a foreign language, you can tell exactly what is going on which to me is the mark of great communication.
Anyway enough of all that, sit back and enjoy …
[I have been assured the bloke with the huuuuuge [pork] sword dangling strategically between his legs in the opening shot was not meant as some cheap sexual gag. But then you know you should never trust what a creative says, ha!]