Filed under: Advertising [Planning] School On The Web
If any of you are doing the A[P]SOTW assignment, the deadline is tomorrow [April 25th @ 11:59pm] so please make sure you send it to …
mutteringstorobfromhisblog@cynical-world.com
Once in, we will be distributing all the entires to the judges and then in about 2 weeks [fingers crossed] we’ll put up the feedback, announce the ‘winner’ and tell you where to go to see everyone else’s submission.
[If you don’t want your entry to be seen, let me know – it’s quite alright and I appreciate how daunting it could be especially if you’ve never done anything like this before]
Filed under: Comment
So not only do they start putting kids in the water the moment they’re out the womb, but they encourage them to swim by basically hanging the little buggers by the neck.
Genius.
I daren’t imagine what they do to train the relay team – maybe dynamite sticks?
Filed under: Comment
As someone who played with both Pot Noodle and Mother in his past, it’s nice to see them both back to the standards I remember them with …
God that sounds like I’m saying they were great till I buggered off and as much as I’d love that to be true, it’s obviously not the case and not what I was actually trying to say.
I think I’ll shut up and just get on with showing you the continued mental genius of both the ‘noodle’ and Mother.
Filed under: Subliminal Hatred
Quick survey:
If a company – say an International Ad Agency – suddenly made a rule that stated whenever you wanted stationary – be it a pen or a pack of staples – you had to fill in a request form then [if approved] wait till the next coming Wednesday to get the items, what would you say?
Just to clarify: this means that if was a Thursday and you needed a paper clip, you would have to wait SIX FUCKING DAYS before you got it.
ONE WORD ANSWERS ONLY PLEASE
[PS: This has nothing to do with the post that asked whether you should still be able to call yourself ‘Agency Of The Year’ if you were awarded the title years ago, because that question – like this question – is fictitious and any resemblance to agencies practicing this behaviour is coincidental. Besides, who’d be that daft to do this eh?]
Filed under: Comment
OK I admit it, I love Def Leppard – I think they’re a brilliant British band who have survived the sorts of personal and professional turmoil that would of forced most other bands to pack up and go home.
Alcoholism?
Yes
Drugs?
Of course
Death?
Absolutely
Car Accidents Where Drummers Loses Limbs?
Hasn’t every band?
Not only that, but despite playing the sort of music that’s about as popular as a red-haired stepson these days, they’ve continued to sell millions of albums and concert tickets all around the World.
In short, they deserve respect, not ridicule.
Anyway the reason for this post is that I’ve just seen they’re using quite a novel approach to launch their new single – they’re doing it via the game Guitar Hero.
Now I think this is a very interesting move – not just because it’s the sort of strategy that will gain them a bunch of free ‘media’ exposure – but because the Guitar Hero game series is enormously popular so it will give the band the sort of ‘publicity/awareness’ that previously would of cost them millions of dollars to create
Not only that, but thanks to Guitar Hero, the Heavy Rock music genre is becoming popular again – especially with the younger audience – so bands like Def Leppard won’t be seen as ‘has beens’ anymore, they’ll be seen as bands who play the sort of music that’s the antithesis of the manufactured pop kids have been brought up on … and as they start to claim Heavy Rock as the genre for their generation, Def Leppard and the like can ride the wave of popularity all the way to the bank.
Finally – and this is equally important – Guitar Hero uses songs where the guitar is the centrepiece of the music so even if the players don’t like what Def Leppard write, they are being ‘groomed’ to favour music where the guitar isn’t hidden away, but placed upfront and centre.
I’m not saying this strategy will see Def Leppard recreating the success they experienced with their HYSTERIA album, but I am saying it’s a canny move to make a band that’s almost 30 years old be ‘discovered’ by a generation that most brands would kill to talk to.