Filed under: A Bit Of Inspiration, Advertising, AMV, Attitude & Aptitude, Context, Creativity, Differentiation
A couple of years ago, I wrote about one of the best pieces of advertising I’d seen.
EVER. SEEN.
And you know what, I still feel the same way about it.
The MacMillan Cancer ad continues to have a powerful and emotional impact on me.
I still cry because of it.
I still talk to people about it.
I still feel closer to my parents because of it.
In my opinion, it is one of the best pieces of work ever made by AMV. It’s that incredible.
As you have guessed, I adore it. Truly adore it.
Which is why I was somewhat surprised and confused when I saw this …
Now don’t get me wrong, anything that raises money for charity is good.
But …. errrrm, what the absolute fuck?
A knife?
A Stanley knife?
As brand associations go, this is possibly one of the most unexpected I’ve ever seen … and I once wrote about Ducati lending their name to a bloody external memory card brand.
How did this happen?
Why did this happen?
I’m utterly intrigued and can’t help imagine there’s an amazing story behind this.
That said, I hope it raises Macmillan a ton of money because they one thing I can say for this colab is you definitely bloody notice it.