The Musings Of An Opinionated Sod [Help Me Grow!]


Insights And Sinsights …

Insights.

That single word that causes so much debate.

What they are.

How you get them.

When you know you have a good one.

It may not be fashionable, but I’m still a big believer in them.

Sure, there’s rarely one single silver bullet insight that stands the test of time, but they still have a valuable role to play for effectiveness, creativity and possibility.

Or they do if they’re done right. And used right.
And not made to say stuff that they’re not saying.

I say this because I saw this brilliant tweet recently …

I have to be honest, I laughed and laughed.

Until I remember a long time ago, reading an award submission that said something like that.

Except they were serious.

Something that tried to connect Facebook likes with human motivation.

No … I’m not joking.

And what was scary was people didn’t call it out. They didn’t even question it.

Which explains why some people may read the tweet above and want to enter it into an Effie whereas others will want to enter their face with a fist.

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