Filed under: Advertising, Attitude & Aptitude, Communication Strategy, Crap Marketing Ideas From History!, Crap Products In History
When COVID was in full swing, Boris Johnson was called out for his mixed messaging.
One of his great moments was when he said this ridiculousness:
“Anyone who can’t work from home should go to work. But if you can’t observe social distancing, you should stay at home. But if you are at work and you feel ill, you should stay from home. But if you’re well and can’t stay at home, go to work.”
Well, I can only assume he has gone from Number 10, Downing Street to Uber HQ because recently I received a message that could only come from the BoJo school of confusion.
Now I know Uber have a lot to be desired in terms of looking after anyone but themselves, but trying to make me an ‘Uber Member’ with the promise I may … or may not … save some money is blatant to the extreme.
They don’t even bother explaining what I’d be a member of.
So while Uber and BoJo seem made for each other, a little reminder about the rules of communication.
It is not on the receiver to translate what you’re saying, it’s up to the communicator to make it understandable. Though I also appreciate in Uber and BoJo’s case, confusion is part of their business strategy.