Filed under: Attitude & Aptitude, Authenticity, Brand, Culture, Death, England, Respect
So enough time has passed for me to post this.
Let me be very clear, the delay was not about respect, but just because I wanted to avoid being lumped in with all the other posts stating: ’10 Things You Can Learn About Brands From The Queen Passing’.
Despite being 96, the death of the Queen stopped the World.
As as I said at the time, I’m not even a royalist, but her passing affected me way more than I imagined.
And while brands all over the World expressed their sorrow – with some adopting a very as a broad interpretation of appropriate, it was impressive to see Apple drop their entire sales pitch – as they did with Steve Jobs passing.
What made this even more impactful was they had only just revealed their new iPhone, iWatch and AirPods the day before, so it was a big move on their part.
The picture at the top of this post was taken from a mate of mine, Ian McDonald.
It’s his compilation of the top 20 brands [according to Interbrand] homepages.
It’s interesting that for all those 20 brands claims of values and beliefs, only Apple and Google adapted to the news.
At least to that extent.
At least on that day.
And while there are a lot of issues and complexities relating to the Royal Family – as a concept, let alone as people – what Apple did was a class act.
Because in that moment, they – more than anyone else – showed they understood there are times where respect trumps self-interest.