The Musings Of An Opinionated Sod [Help Me Grow!]

Fool Me Once. Shame On Me. Fool Me Twice. Shame On You.
October 11, 2018, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Marketing Fail, Perspective, Planners

Remember last year, the very smart Eaon Pritchard wrote a fantastic book then ruined it by asking me to give a quote for the front cover?

Well he sort-of has come to his senses and gone even more mad at the same time.

You see the book has rightfully received a huge amount of praise. So much so that it’s being reprinted.

Now you’d think this would be the moment Eaon would come to his senses and assign my quote – and any connection I have to him – to the dustbin, never to be seen or heard of again.

Well, his book cover now does include an amazing quote from the brilliant Dave Trott.

And in addition to that, he did acknowledge my quote was too long and more about him than his written brilliance.

But …. but ….

In a moment of insanity, he didn’t ask me to bugger off, he asked me to write a shorter, more concise, and book related quote THAT HE WOULD PUT ON THE COVER.


Is he mad?

I think he is, in fact I’d say he’s stark raving bonkers … which is why if you purchase his brilliant literary prose, you’ll see this before you even turn a page.

Ignore the quote, read the book.

It’s brilliant.

Unlike my quote.

Or me.


19 Comments so far
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Is this week humble brag post week? Or unhumble brag post week?

Comment by Bazza


Comment by Pete

Because it’s true.

Comment by Bazza

You have known me for years, you know I don’t ever do humble bragging.

Comment by Rob

you make bono look humble.

Comment by andy@cynic

Smart of Eaon to remove your employer from your quote. Or was it that RGA asked not to be associated with you until you had passed your probationary period?

Comment by Pete

If only they had been that smart when deciding to offer him the job.

Comment by Bazza

I think they are realising that now.

Comment by Rob

I think your name appearing on the cover is less damaging than having “cult classic”. I enjoyed the book but surely Eaon knows the old adage that if you have to say it, you’re not it.

Comment by George

There goes ninety percent of advertising.

Comment by John

You’re right John. We’re all as delusional as hell,. Yesterday I went to a conference on reimagining planning and apart from one speaker – the brilliant Paula – everyone was just rehashing the old rules and tarting them up with new language. And when I pointed this out, I was told [1] they didn’t understand what I was saying and [2] I was being combative.

Comment by Rob

The old Rob is back. Poor London.

Comment by Bazza

Your new employers already want you out of the office as much as possible?

Comment by John

I get that they might have difficulty in making sense out of what you were saying, but combative is a joke. What’s the point of Q&A if everybody’s meant to agree with what’s just been said?

Comment by John

I’ve realized that R/GA stands for ‘Rob, go away’.

Comment by Rob

Your best ever comment.

Comment by Bazza

how bad must someone be to see mentioning your fucking name as a positive? planners. fucking mad.

Comment by andy@cynic

Exactly what I was thinking.

Comment by DH

That’s a good reminder that I need to find time to read it…

Comment by Rob (Other one)

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