Filed under: Attitude & Aptitude, Brand Suicide, Comment, Crap Marketing Ideas From History!, Marketing, Marketing Fail
So after the big news on Friday – at least big news for me – I thought I’d start this week with evidence that while my life will be changing, this blog will remain painfully the same.
A few weeks ago, I received an email from an industry magazine – based in Asia – saying I qualified for this.
To be honest, I was kind-of excited.
I love Wired and to get it free was going to be a lovely gift.
They even highlighted I didn’t need to provide ‘credit card’ info which meant it wasn’t a scam.
Hurrah!
So I quickly clicked on the link.
All they needed was my address.
That’s it.
Yes …
And so I quickly filled in the form, pressed send and then saw this on the screen.
“THIS OFFER IS NOT AVAILABLE TO PEOPLE IN YOUR REGION”
Eh?
What?
I did it again.
Same result.
I checked the email once more.
Clicked on the link once more.
Filled in the form once more.
Same result. Every single time.
Now I appreciate it’s not Mercury Magazine’s fault as they weren’t the people who sent me the original email, but you’d think that the company who did – who, let’s remember, are based in Asia – would have checked the people in their fucking region could receive what they’re supposedly offering them.
But it appears they didn’t … which means the special place I have in my heart for them, is one of hate, rather than love.
All because they were either lazy or stupid.
It blows my mind something as basic as this could be so badly done, which should serve as reminder to everyone in the industry that if we want to regain the respect we once enjoyed, it’s about what we do rather than what we say.
23 Comments
You could have entered the address of any one of your many worl residences. One must have been eligible.
Comment by John April 17, 2017 @ 6:23 amYou do know I rent them out don’t you … I don’t keep them empty so I can swan in when I like, they’re my bloody pension. Or I hope they will be as long as we don’t have a nuclear war between North Korea and the US.
Comment by Rob April 17, 2017 @ 8:45 amNot a scam? Wait till IT bollock you about downloading malware.
Comment by John April 17, 2017 @ 6:24 amHe will consider that his leaving present to Wieden.
Comment by DH April 17, 2017 @ 6:27 amYour life is one big freebie and it’s only going to get worse in America. I’m so depressed.
Comment by DH April 17, 2017 @ 6:26 amAwesome. Thank you. Hahaha.
Comment by Rob April 17, 2017 @ 8:45 amWouldn’t this offer be considered bribery?
Comment by Bazza April 17, 2017 @ 6:42 amOr torture.
Comment by Bazza April 17, 2017 @ 6:43 amyou fucking whiner.
Comment by andy@cynic April 17, 2017 @ 6:54 amWhat is it the Aussies say about the British …
“How can you tell when a plane from England has landed in Sydney? The engines stop but the whining continues”.
Comment by Rob April 17, 2017 @ 8:46 amand as for your fucking news from friday. canadian passport applications have gone through the fucking roof.
Comment by andy@cynic April 17, 2017 @ 6:55 amIsn’t Jill Canadian?
Comment by George April 17, 2017 @ 7:12 amfuck.
Comment by andy@cynic April 17, 2017 @ 7:21 amWhen it’s about pissing off others, he’s always one step ahead.
Comment by DH April 17, 2017 @ 7:29 amhes the fucking nsa of pricks.
Comment by andy@cynic April 17, 2017 @ 7:45 amMexico’s nice this time of year.
Comment by John April 17, 2017 @ 7:53 amSo is Otis …
You can run, but you cannot hide.
Comment by Rob April 17, 2017 @ 8:47 amnow you even sound like fucking trump.
Comment by andy@cynic April 17, 2017 @ 9:14 amToo many good ideas are ruined by not enough thinking.
Comment by George April 17, 2017 @ 7:11 amGiving Rob a free magazine is not a good idea.
Comment by John April 17, 2017 @ 7:13 amAm I being presumptuous saying this is what happens when you use a US based fulfilment company?
Comment by Lee Hill April 17, 2017 @ 10:33 amOr in this case, an unfulfilment company.
Comment by Ian Gee April 17, 2017 @ 4:40 pmAlso known as a social media agency.
Comment by DH April 17, 2017 @ 10:00 pm