The Musings Of An Opinionated Sod [Help Me Grow!]

Born To Be Mild …
August 29, 2016, 6:15 am
Filed under: Attitude & Aptitude, Comment, Crap Campaigns In History, Creativity, Marketing


The epitome of masculinity.

OK, if you’re driving a 50cc moped, they might not be, but if it’s something over 500cc, then it is more manly than if Trump and Putin had a baby.

When you think of motorbikes, you think power … freedom … wilderness.

You also think America.

Which may go someway to explaining this ad for British motorbike manufacturer, Triumph.

On face value, it captures all those traits I mentioned.

The mountain terrain.

Standing on the edge of danger.

The earthy tones of light all around.

But then you look at the biker looking into the distance … instead of seeing a rebel in leather, you see what can only be described as an accountant wearing a onesie. And not just any onesie … but one that is soooooo big for him, that he looks like he’s wearing shoulder pads straight out of 1980’s TV ‘classic’, Dynasty. And if that wasn’t bad enough, when you look at his legs, they look like they should belong to one of Snow White’s dwarves rather than some man who embodies raw masculinity.

Seriously, if I didn’t know better, I’d swear he was wearing a parachutists outfit.

Which means this ad does 2 things.

1. It reflects the British heritage of the bike perfectly.

2. It proves us Brits can’t pull off ‘wilderness cool’ like the Yanks.

18 Comments so far
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That may pass for mountainous terrain in Nottingham, but it looks more like a landfill site. And it feels like the bike is facing the wrong direction. As for the onesie, while it’s amusing to see you dole out fashion criticism, the real problem is that it’s an example of their clothing line so the agency didn’t really have a choice.

Comment by John

He doesn’t get out much. His police tag on his ankle doesn’t let him.

Comment by DH

he needs a ball and fucking chain, not a tag. the fucker would like that, hell think its a wifi gadget.

Comment by andy@cynic

That outfit makes Birkenstocks and Queen t-shirts look haute couture. At least by Nottingham standards.

Comment by Rob

That epic thing on the horizon is the Triumph XXXL latest motorbike suit which in America is also known as small.

Comment by DH

This blog is much better when you’re bitter. I mean more bitter.

Comment by Bazza

And by much better, you mean slightly less awful.

Comment by John

Just heard forest have sold their 19 year old wonderkid for £15 million. That’s worth more than nottingham isn’t it?

Comment by DH

It looks like those cheap sumo suits you can buy for parties.

Comment by George

I did not mean to post my comment there.

Comment by George


Comment by andy@cynic

Yes … I’m devastated, especially as he wanted to stay. But that amount of cash for a guy who had literally just broken through to the first team, I suppose it’s pretty good … as long as we spend it on great players.

Comment by Rob

Only 19 and the most expensive Scottish footballer in history. I heard talk he was the next Gareth Bale, if that is the case, I hope Nottingham Forest negotiated a sell on clause.

Comment by Lee Hill

dont know whats funnier, the oversized shit bike jacket or forest selling their first fucking good player in centuries 5 games into the fucking season when they rumor is he was happy to fucking stay. nottingham twats.

Comment by andy@cynic

Yes … but our owner is rather good at making well-intentioned, stupid decisions, which is at least better than most agency bosses who are rather good at just making bad decisions.

Comment by Rob

I would recommend Triumph stop asking their motorcycle engineers to design their apparel.

Comment by Lee Hill

Best bike ad I’ve seen was a Harley ad for Father’s day.

The headline read: “You’ve been a good father. Now it’s time to be a mother.”

Well, it made me laugh …

Comment by Ian Gee

Reblogged this on MiBandit.

Comment by Admin

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