Everything Is A Medium …
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February 2, 2016, 6:15 am
Filed under: Brand Suicide, Comment, Crap Marketing Ideas From History!, Marketing Fail
Filed under: Brand Suicide, Comment, Crap Marketing Ideas From History!, Marketing Fail
I was at the doctors when, while waiting for my prescription, I saw this …
Now you may think it’s a magazine rack.
A simple, not very attractive, magazine rack that is holding a range of out-of-date periodicals.
A simple, not very attractive, magazine rack that is holding a range of out-of-date periodicals in the vicinity of a bunch of ill people who are waiting for their medicine to be passed to them so they can go home and have a cup of tea.
But you’d be wrong, because apparently it’s a highly targeted media vehicle, designed to appeal to Shanghai’s most affluent individuals.
And adfolk wonder why so many people think we’re a bunch of twats.
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This blog is definitely a medium.
Comment by DH February 2, 2016 @ 6:25 amnot fucking rare. not well done.
Comment by andy@cynic February 2, 2016 @ 6:33 amIf completing a succesful diet regimen, it can one day be a medium.
Comment by John February 2, 2016 @ 6:44 amDidn’t you have a job where you turned everyday objects into an ad channel?
Comment by DH February 2, 2016 @ 6:26 ami only remember this because it was such a fucked up title. he was a “communications innovator” but now i think of it, he was at jwt so he probably fucking was by their standards.
Comment by andy@cynic February 2, 2016 @ 6:35 amYes I was … and as Andy scarily said, it was at JWT. I admit the title was a bit bollocks, but I wasn’t trying to make money from magazine racks in Doctors waiting rooms, in fact apart from a few fun things, I worked with the Russian space agency and helped broker the deal for Pepsi and Omega to advertise with the Mir Space Station. No, I can’t remember how it came about either.
What I do remember is I wrote it was testimony to Russian engineering that something that was supposed to only be there for a few years was still going strong … even though the reality was it was held together with sticky back plastic. Hahaha.
Comment by Rob February 2, 2016 @ 8:16 amNo wonder you’re living in China.
Comment by DH February 2, 2016 @ 8:42 amif anything is going to make sure the docs only sees really ill patients, its offering them the sort of magazine that makes you fucking sick.
Comment by andy@cynic February 2, 2016 @ 6:37 amWas that where he did the flattened cars for Jurassic Park? I liked that.
Comment by George February 2, 2016 @ 6:57 amfucking creep.
Comment by andy@cynic February 2, 2016 @ 7:41 amThat was a fun one. And we had an articulated lorry driving with a massive chained box on its back driving around cities.
The box said it was transporting a T-Rex and it made deafening noises when it stopped at traffic lights. We got fined for stopping traffic for that one. Ha.
Comment by Rob February 2, 2016 @ 8:18 amWell they certainly found Shanghai’s most affluent communications innovator.
Comment by John February 2, 2016 @ 6:43 amYou left out the word ‘expat’. (I presume you’re at Shanghai United?)
Comment by Ian Gee February 2, 2016 @ 7:34 amhis private fucking surgeon. his sex change surgeon.
Comment by andy@cynic February 2, 2016 @ 7:42 amGood point … though it was at Parkway, mainly because I’m too lazy to go all the way to Shanghai United.
Comment by Rob February 2, 2016 @ 8:19 amWhy isn’t there any porn if it’s a docs for rich pricks?
Comment by Billy Whizz February 2, 2016 @ 7:52 amIt’s my Ark of the Cover mount.
Comment by Noah February 2, 2016 @ 8:08 amThe pot plant is a beacon, right?
Comment by Marcus February 2, 2016 @ 4:19 pmClassic piece of media arts, or it would be if it had a QR code I beacon in it, or an RFID tag that could diagnose your illness through your expression
Comment by northern February 2, 2016 @ 9:42 pmEverything is media, do not forget
youre sounding like the sort of media fuckwit i want to skin alive. good fucking job i know youre being a sarcastic little prick or you would need to watch your back.
Comment by andy@cynic February 2, 2016 @ 9:55 pm