The Musings Of An Opinionated Sod [Help Me Grow!]

i got divorced for less than this campbell. well done you sexist fuck

eva is a fucking hottie isnt she. sorry i mean “was” a hottie.

dont slag me off ladies, campbell the neanderthal man started it

Mary would like a quiet little word Robert.

if she’s a frumpy middle-aged soccer mum, i’m martha dumptruck from heathers…

rob – please re-calibrate your fat chick/skinny chick standards. mary – go for the jugular 🙂

Despite slipping into 1950’s male mode, you raise a valid point about celebratory endorsement.

Too many companies seem to choose their brand ambassadors based exclusively on physical appearance, fame and lifestyle habits without acknowledging their day jobs may require them to undertake activities that undermines the carefully constructed image the brand chose them for in the first place.

It would be nice to think people could separate fact from fiction but with evil people like you planting negative seeds in our innocent minds, it is something that should be considered in the endorsement planning stage.

Hi Five (^5)

Best laugh of the day. Satire is where this blog needs to be Fo Sho.

You finally say something sensible Baz – things ARE looking up with lovely Charles being back.

Hello matey – great to see you, it’s been too long and I hope you’re good, happy[ish] and well.

And Baz, may I point out Lee is a very senior businessman in a company that is widely regarded as a pioneer in brand and customer loyalty development so you should spend less time taking the piss and more bowing down to his brilliance – especially when it relates to something I said 🙂

I’m trying Bhaskar … I’m trying very hard … 🙂

You are right Mr Dodds – however that is sadly not as clear cut in Asia, especially Japan, where the majority [and I’m talking people, not only brand owners] still believe a famous person associating with a brand is a sign of quality and aspirational value.

I know … I know … don’t shoot the messenger!

[This issue is without doubt one of the most frustrating elements of working in Asia, and I consider myself lucky I’ve only had to do 2 bits of work with some 2-bit ‘star’. Saying that – I would happily of changed my tune if I’d got VB to agree to having Angelina Jolie front the campaign we were developing, but as we all know, life’s just not fair – ask any investment banker 🙂 ]

Have to disagree there Mr Dodds. Perhaps ambassador is not the right word, but celeb stewardship is of value to clients and to the public.

If you live in south central LA for instance, who you gonna look up to? fellow customers (not likely) employees will most likely have some biases (they think u bad news).
So in a way the Powerfull “I did it so can you” rolemodel template is very usefull if done correct.

Stephon Marburry (b-bal player of NY Knicks) did it the right way, he attached his name to 10 dollar sneakers. thus giving kids cool affordable shoes)

Granted it’s a different take than selling icecream, but the point is, common folk don’t see the brand Longoria or Jolie, they see what they want to see in her (latina, strong chick, mother of 8, what ever). Succesfull/flawed people are a mirror and a goal.

So if done correct, with the correct backstory and action that is about more than the product, but also about culture, I say go for it. And if flawed, well that’s ok. Most people will forgive a good person for a fuck up. Humans are like that.

Niko

1) $10 shoes were the true differentiater there and if he endorsed a product he was wearing on court (he’s a user of the product for real).
2) Human forgiveness is one thing, forgetting is another.

He had a faulty brand perception.

Mr D, u saying Eva don’t lick a Magnum for real?

I’m saying that licking chocolate-covered ice-cream is not her chief purpose in life. Certainly not from her perspective.

andy’s right you know..so I’ve heard as well

And this is why the account now lives with us…hopefully no more celebs.